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Instagram might be working on school Stories – 06.11.2018

Instagram might be working on school Stories

Instagram appears to be working on a school-based version of Stories that would only contain content from a particular school’s student body.

Read more here. 

* The idea of school-specific Stories builds off of other school-based initiatives Instagram has tested out. This summer, the company tested a groups feature for students currently enrolled in college. Users invited to a school’s group on Instagram can view the group members’ public Stories and direct message them from the community lists.*

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Over-35s are Snapchat’s next target audience

Although Snapchat lost two million daily users in the last quarter, CEO Evan Spiegel has announced a plan to jump-start user growth, by marketing to those over the age of 35 in the US and Europe.

Read more here. 

*While Snapchat has historically been popular among teenagers, who use its visual-first format as a messaging app, its reputation for fast, throw-away content has been a hindrance to growing its older user base. It will be interesting to see whether this refocusing of their target market result in a shift in the content published on the platform.*

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Hours before U.S. election day, Facebook pulls dozens of accounts for ‘coordinated inauthentic behaviour’

Facebook has pulled the plug on 30 accounts and 85 Instagram accounts that the company says were engaged in “coordinated inauthentic behaviour.”

Read more here. 

*This is the latest batch in account takedowns in recent weeks, ahead of the U.S. midterm elections. It seems that now, more than ever before, Facebook are conscious of what or who is publishing on the platform.*

 

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