Instagram will now let users shop items from video posts – 16.11.2018
Instagram will now let users shop items from video posts
Users will soon be able to shop videos they see in their feed; save items to a specific “shopping collection” in their saved posts; and also shop business profiles more easily. The features all point to Instagram creating a more fully formed experience where users can do a large portion of their shopping through the platform, just in time for the holidays this year.
Read more here.
* Instagram is continuing to build out its shopping features. These changes not only come in time for the upcoming holiday shopping season, but at a time when e-commerce is becoming more and more strategically important to the company..*
Prince William criticises social media firms
The Duke of Cambridge has accused the world’s technology giants of failing to protect children from the hate and abuse found on social media, as he warns they are out of their depth in tackling the negative side of their platforms.
Read more here.
* This is an unprecedented move for a member of the Royal Family to express such a strong opinion about a given subject matter. It will be interesting to see whether the involvement of such an influential figure will result in the major social media platforms taking note.*
YouTube shapes consumer spending
A new survey of US adults conducted by Pew Research Centre shows that YouTube is playing a significant role in its users’ consumption habits and decision-making processes. Product reviews and recommendations on the site are increasingly helping visitors to decide whether or not to make purchases.
* The findings also highlight YouTube’s role in helping users learn how to do things they have never done before, with 51% turning to the site to learn new things. According to Pew, this works out as 35% of all US adults, once both users and non-users of the site are accounted for.*