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Tv advertising is most influential for Gen X – 02.11.2018

Tv advertising is most influential for Gen X

Generation X are still buying products they see advertised on TV, according to a recent poll by YouGov and MarketingCharts. Almost a quarter (23.5%) of respondents made a purchase influenced by tv advertising in the last six months, making it more influential than online video ads (8.3%).

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* The results demonstrate the continued importance of traditional tv advertising, in a marketing landscape where brands are increasingly producing campaigns exclusively for digital channels. Companies that want to harness the purchasing power of this forgotten demographic should reconsider how they use this medium.*

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Levi’s teams up with Disney for AR Snapchat shopping

Levi’s is launching an exclusive product with Disney with a shoppable Snapchat experience only available at the brand’s store in Walt Disney World’s Disney Springs complex in Florida. The limited edition Levi’s x Mickey Mouse cap can only be purchased once the user scans a Snapcode at the store, and triggers a special lens to try it on.

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* As Snapchat’s daily user base continues to decline, the social media company continues to push forward its social commerce strategy to bank on its highly engaged audience. Earlier this year, it teamed up with Nike to sell exclusive Air Jordan shoes at a basketball match, which sold out within minutes. Disney is a huge brand, and Snapchat is clearly looking to this feature to help harness the existing Disney fanbase.*

 

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You can now share songs you Shazam directly to Instagram Stories

Shazam has announced a new feature that allows users to identify songs and then immediately post the results to their Instagram Stories.

Read more here. 

* Support for Shazam on Instagram comes hot on the heels of the Facebook-owned app adding SoundCloud features and support for Spotify earlier this year. It seems that musical integration into the Stories feature continues to be a key priority for the platform.*