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WhatsApp VP confirms ads are coming to the ‘Status’ section – 01.11.2018

WhatsApp VP confirms ads are coming to the ‘Status’ section

WhatsApp Vice President Chris Daniels has confirmed that the popular messaging app will be placing ads in the Snapchat-like Status section.

Read more here. 

* The news is expected,  but it remains disappointing to many. Way back in 2012, the company posted an impassioned blog post entitled: “Why we don’t sell ads.” It will be interesting to see whether the monetisation of the app will drive users to seek alternative messaging platforms. *

 

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Alexa will tell you where you can vote and give real-time election updates 

In the days leading up to the US midterm elections on November 6th, Amazon’s Alexa will be able to tell users information about voter registration deadlines, polling information, and give real-time election results.

Read more here. 

* This isn’t Alexa’s first time providing election-related information. In November 2016, Alexa gave customers information about candidates Donald Trump and Hillary Clinton, presidential polls, election results and even jokes about the candidates. It is a great way of providing accurate, real-time updates relating to a hugely significant political event.*

 

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Snapchat’s PR firm sues Instagram influencer for failing to promote Snap Spectacles

Snap’s public relations firm, PR Consulting, has filed a lawsuit against Instagram Influencer Luka Sabbat, claiming he violated the terms of a $60k agreement to promote Snapchat’s Spectacles product on Instagram.

Read more here. 

*  PRC’s choice to chase Sabbat even despite the problematic publicity for its client Snapchat might convince other influencers to abide more closely to the details of their contracts. If social media creators want to keep turning their passion into their profession, they’re going to have to prove they’re accountable. Otherwise brands will slide back to traditional ads.*