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Instagram adds ‘close friends’ to let you share stories to a more limited group 04.12.18

Instagram adds ‘close friends’ to let you share stories to a more limited group

Created as part of the platform’s existing Stories infrastructure, Close Friends allows users to create a curated list of friends with whom they can share more personal videos and photos.

Read more here. 

*As more people move from Facebook to Instagram, the app has begun to face the same problem of context collapse that its parent company’s flagship does. For Instagram to continue thriving, it has to carve out a space for actual friends to stay in touch. Close friends is a welcome step in that direction.*

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 Facebook tests new ‘Live Video For Sellers’ feature

Facebook is testing a new Facebook Live feature that allows Pages to showcase products that users can buy with screenshots.

Read more here. 

* The “Live Video Mode for Sellers” feature is a further indication – after the launch of and further development of Marketplace – that Facebook wants to give its ordinary users more power to use its community to sell things. The one thing it still hasn’t been able to figure out, for some reason, is the way to make payments fully possible through its platform.*

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Ariana Grande broke YouTube viewer records with her ‘Thank U, Next’ music video

Ariana Grande broke YouTube records on Nov. 30 with the premiere of her “thank u, next” music video. Her memeified self-love anthem became the biggest-ever Premiere on YouTube using the site’s Premiere feature.

Read more here. 

* Her premiere was so popular, it “delayed YouTube comments from posting for a bit,” according to YouTube’s official Twitter page. The success of this proves that YouTube is still a go-to destination for the release of music videos, despite many artists choosing to debut new content on their own social channels such as Instagram.*

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