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Japanese billionaire’s free money tweet tops most retweets record – 08.01.19

Japanese billionaire’s free money tweet tops most retweets record

Japanese billionaire Yusaku Maezawa, founder of online fashion retailer Zozotown and funder of SpaceX’s trip to the moon, promised in a tweet on Sunday to giveaway 100 million yen ($924,000) to be shared among 100 random people. As of yesterday, the tweet has had more than 4.1 million retweets, becoming the most retweeted tweet in history.

Read more here. 

* The tweet eclipses the previous record of 3.5 million retweets, held by Carter Wilkerson who went viral attempting to receive a year’s supply of free chicken nuggets. What makes this even more impressive is the fact that this post was written in Japanese.*

 

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Burberry follows in the footsteps of D&G by offending Chinese social media users

Burberry is the latest brand to come under fire from China’s netizens for releasing a campaign that missed the mark culturally. Reports point to a range of criticisms from consumers, including that the ads look like a scene from a horror movie, while others believe the stern, depressed theme signifies a slowdown of the Chinese economy.

Read more here. 

* Burberry has not quite summoned the vitriol levelled at D&G, after the brand released an ad that was deemed racist by the Chinese public. The response to the D&G scandal was huge, with Chinese consumers boycotting the brand, creating a significant financial impact on the luxury brand. The overall response to Burberry has not been around racism, but instead that the company has missed the mark on the cultural references and instead released an ad that is ‘creepy’.*

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Huawei punishes two employees for an iPhone Twitter mistake 

Huawei has reportedly punished two employees for an infamous tweet posted on its official New Year’s Twitter account, which was apparently posted from an iPhone. The now deleted tweet, a fairly straightforward “Happy #2019” message, was followed with the tell-tale “Twitter for iPhone” signature that follows all tweets sent from Apple devices.

Read more here. 

* This social blunder is particularly relevant given the ongoing tension between tech giants Apple and Huawei. It highlights how small mistakes on social can have far reaching implications.*

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