15.02.19 – TikTok spotted testing native video ads
TikTok spotted testing native video ads
TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labelled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button that directs users to tap to get more information.
*As of last July, TikTok claimed to have more than 500 million monthly active users worldwide, excluding the 100 million users it gained from acquiring Musical.ly. That’s a massive user base, and attractive to advertisers. Plus, native video ads like the one seen in testing would allow brands to participate in the community, instead of interrupting the experience the way video pre-rolls do.
LinkedIn launches its first live video streaming feature
Launching this week as an invite-only beta in the United States, LinkedIn Live will not be available to all of the professional social network’s 600 million members just yet. It is partnering with various streaming software services to allow content creators to use professional broadcasting features like Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive.
*LinkedIn Live will likely be used to cover conferences and product announcements, business-related Q&As, earnings calls, and more. In any case, there is plenty of time to see what will come of this first step that LinkedIn is making albeit rather late in the game.*
Take a look at Twitter’s Snapchat-ty new camera feature
Twitter has been secretly developing an enhanced camera feature that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before sharing them to the timeline.
*Twitter is already used by people to post pictures and videos, but as it builds up its profile as a media company, and in the age of Snapchat and Instagram, it is working on the feature in hopes it will get people doing that even more.*