‘FROM FACEBOOK’ – INSTAGRAM AND WHATSAPP ARE REBRANDED TO REMIND USERS WHO OWNS THEM
Facebook is rebranding Whatsapp and Instagram and adding ‘From Facebook’ to the end of their names to reflect their ownership by the social media giant. This comes after a survey by DuckDuckGo, which found that more than half of their users had no idea that that the other networks were owned by Facebook. Facebook has said it wants to be clearer about the products and services that are under its ownership, although the app names won’t change on users’ home screens.
It has already employed similar branding for less popular services, including the Portal video-calling device, enterprise platform Workplace by Facebook and products from Oculus. The rebrand also comes after reports the FTC may be investigating Facebook for antitrust violations for their acquisitions of Instagram in 2012 and Whatsapp in 2014.
Whilst it seems like an insignificant move, it could be the first step in transparency for Facebook surrounding their app and product acquisitions, after the series of privacy concerns and security scandals that have engulfed the platform in recent months. Whilst the re-brand has been met with neutral and negative reactions from tech journalists, it is users that Facebook should be concerned about; the Wall Street Journal reported that people said they were less likely to use Instagram when they found out it was owned by Facebook. This means that whilst the move will now clarify the connection of the platforms, it could have the adverse effect of actually turning users off of using them. Overall, the move will likely have little effect on the day-to-day usership of the platforms, especially considering Whatsapp and Instagram have over 2.5 billion combined users, although it will be interesting to see if this makes any difference in the upcoming FTC investigation
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