This week Cadbury announced that it’s launching a wordless chocolate bar in partnership with Age UK.

Cadbury stated that it is “donating” its words to Age UK, along with 30p from every bar sold. This comes off the back of research conducted by Cadbury and Age UK, which found that more than 225,000 people aged 65 or over can go a whole week without speaking to anyone.

The campaign is encouraging Brits to do their part to “donate their words” by reaching out and making an effort to chat with older people in their community.

Most of us take for granted that we have the ability to interact socially almost every minute of everyday, whether it be in person or through social media. We love that Cadbury and Age UK are reminding us that in our ever more connected world, many people in the older generation feel extremely isolated.

We love the simplicity of the concept and the strength of its statement. Now we’re off to the supermarket to grab ourselves a couple of bars!

Find out more here.