JESUS SHOES CONTAINING ‘HOLY WATER’ SELL OUT IN MINUTES
This week, Brooklyn-based product design company MSCHF released redesigned Nike Air Max 97s, dubbed “Jesus Shoes”, selling them for $1,425 a pair.
The trainers contain holy water blessed by a priest from the river Jordan injected into the soles, a crucifix attached to the laces AND insoles scented with Frankincense, complete with an inscription from Matthew 14:25 which references Jesus walking on water. There were less than 24 pairs made and they sold out within minutes, with a pair already listed for resale at an eye watering $4,000.
Many have criticised the brand by calling the trainers insensitive, however, MSCHF has stated that its goal was to make a statement on the growing number of ‘absurd’ collaborations in fashion, referencing the one between Arizona Iced Tea and Adidas.
Despite the satirical point of the launch, the graphics surrounding the product are incredibly slick, employing common streetwear aesthetic qualities to highlight what people are willing to buy in the name of exclusivity and visual appeal.