OLD TRUMAN BREWERY INSTALLS SOME STELLA ART
Beer brand Stella Artois has come up with a very artistic way of reminding folk to keep their distance while socialising, using street art. The brand is installing a 28×14 metre artwork at the heart of Old Truman Brewery in London, which features geometric shapes and bright colours to encourage social distancing without physical barriers.
Zoom out and you can see that the full picture is a woman toasting with a beer, of course with Stella Artois branding. With laws around drinking outside being relaxed to enable pubs and restaurants to incorporate al fresco service, it’s great to see brands supporting social distancing measures.
We love the street art elements of the design itself, and that drinks brands are joining forces with bars and pubs to support the safe return of punters. Even if you aren’t planning a visit to London anytime soon, Stella Artois is sharing elements of the full design with 1,000 pubs across the UK!