CREATIVE COMMUNICATIONS AGENCY KINGDOM COLLECTIVE JOINS US AS PART OF NEW ‘SPLENDID COLLECTIVE’
Here at Splendid, we’re always excited for any opportunity to grow – so we’re thrilled to announce our new partnership with creative communications agency, Kingdom Collective. The deal marks the first step in our expansion plan, which was set in motion earlier this year with the hire of our new Chief Financial Officer, Damon Kelly.
Kingdom Collective will be bringing a fantastic new group of creative minds to the newly-formed ‘Splendid Collective’. Their electric energy is already being felt at Splendid HQ, as the team works tirelessly, producing innovative work for culture-led clients such as Hennessy, Dr Martens, Pioneer DJ, Red Bull and YouTube – just to name a few.
But what is the ‘Splendid Collective’, we hear you ask? Good question. This is the first move in creating a brand-new agency network, bringing together like-minded agencies who share our vision to produce meaningful and effective work. Our CEO, Alec Samways, explains more: “The vision behind Splendid Collective is to invest in well-run, ambitious and values-led independent agencies. We want to supply the management and funds necessary for them to grow, while addressing the many issues and challenges our industry and communities face.
Our goal is to achieve creative freedom to produce work which we believe will have a positive impact on the world. Damon Kelly has joined to support me in finding partners who share our values and ambitions. We’re delighted to have Kingdom Collective join us for this journey and hope there will be others who follow.”
While Alec joins the board of directors, Kingdom Collective will continue to be led by founder Nick Griffiths, supported by second-in-command Emma La Terriere and Client Strategy Director Dani Thornton. Nick hopes the new partnership will accelerate his agency’s growth: “The partnership is extremely exciting for us and we’re looking forward to gaining the added commercial clout and future focus that being a part of the Splendid Collective will bring.”
Our new partnership is the first in what will be a series of expansion plans for Splendid, as we continue to look for other great partnership opportunities with agencies who can bring their creativity and expertise to the Splendid Collective.
So, after a year of acquiring incredible clients such as Laybuy, Oddbox, Quintessential Brands Group and, most recently, Peroni, we’re overjoyed to be acquiring our first agency – and here’s to more of the same in future!