We helped The AA’s patrols share their most unforgettable stories

The challenge Every year, The AA celebrates a member of staff who embodies their key principle of ‘fixing the person before they fix the car’ by naming them Patrol Of The Year. To follow on from the success of previous Patrol of the Year campaigns, The AA wanted (for the first time!)  to use this…

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We got drivers back on the road stress free

A consumer PR campaign for the AA THE CHALLENGE Deliver a consumer PR campaign to reinforce the AA’s promise to go the extra mile for members and get them back on the road after a motoring setback, feeling like nothing happened and having peace of mind. PEOPLE FIRST INSIGHT When a vehicle breaks down, panic…

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