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WE ENSURED THE CELEBRATION OF THE NEW BALVENIE APPRENTICE MALT MASTER WAS AN UNFORGETTABLE ONE

THE CHALLENGE Announce the appointment of the new Balvenie Apprentice Malt Master and introduce her to key media to commemorate the momentous occasion in a memorable way PEOPLE-FIRST INSIGHT Journalists are invited to numerous drinks events which are often like for like and forgettable THE STORY A unique and memorable global media event was created…

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