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WE DROVE SALES OF FESTIVE BAKES FOR GREGGS
A creative social media campaign for Greggs THE CHALLENGE Boost engagement and conversation during Christmas by using the most anticipated product in the Greggs calendar, the Festive Bake, to make Greggs stand out and increase overall sales YOY. PEOPLE FIRST INSIGHT 77% of content and conversation is shared via ‘dark social’ platforms, such as WhatsApp,…
We got the nation loving Greggs coffee
THE CHALLENGE: Drive coffee sales by showcasing the quality and breadth of choice while highlighting the new addition of the flat white PEOPLE FIRST INSIGHT Choosing the perfect coffee is like finding a lover – everyone is different, and there are lots of different attributes to make yours the one for you THE STORY: Our…