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TAKING GREGGS FROM CULT BAKERY TO MODERN ICON
Our best-known campaign for Greggs was The Vegan Sausage Roll launch in 2019. However, this campaign was the culmination of 5 years’ work steadily building the brand for a modern audience. STAGE ONE: FINDING OUR VOICE Search the brand on Google in 2014 and you would see the logo (hijacked by an anonymous wag) “Greggs: Serving Sh*t to Scum for Over 70 Years”. We…
WE GOT THE NATION GOING MAD FOR VEGAN SAUSAGE ROLLS
THE CHALLENGE In 2018, the UK launched more new vegan products than any other nation, with participation in Veganuary growing by 183% compared with the previous year. On the back of this trend, PETA started a petition for Greggs to create a vegan product, which was signed by 20,000 people and shared across the online…
WE DROVE SALES OF FESTIVE BAKES FOR GREGGS
A creative social media campaign for Greggs THE CHALLENGE Boost engagement and conversation during Christmas by using the most anticipated product in the Greggs calendar, the Festive Bake, to make Greggs stand out and increase overall sales YOY. PEOPLE FIRST INSIGHT 77% of content and conversation is shared via ‘dark social’ platforms, such as WhatsApp,…
We got the nation loving Greggs coffee
THE CHALLENGE: Drive coffee sales by showcasing the quality and breadth of choice while highlighting the new addition of the flat white PEOPLE FIRST INSIGHT Choosing the perfect coffee is like finding a lover – everyone is different, and there are lots of different attributes to make yours the one for you THE STORY: Our…