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WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

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We commissioned cucumber couriers for Hendrick’s

On-trade and media campaign to boost awareness of the perfect serve THE CHALLENGE Over a third of mainstream bars stocking Hendrick’s were not using the signature cucumber garnish, synonymous with the brand. The objective was to raise awareness of ‘the perfect serve’ with bartenders ‘in-person’ as well as via trade press. PEOPLE-FIRST INSIGHT People will…

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