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WE ROCKED HOLMFIRTH

Live music activation generating powerful content and wide coverage THE CHALLENGE In live music activations the band can easily overshadow the brand. How can we create an event where Jack Daniel’s enjoys centre stage? THE BRIEF Put on a live show for Jack Daniel’s that earns coverage beyond just the music press, and that can…

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WE CELEBRATED JACK’S BIRTHDAY

THE CHALLENGE Jack’s Birthday is a successful trading period for the brand, but it doesn’t attract 18-29 year old males into the brand as its story lacks relevance for them. THE BRIEF Make Jack’s Birthday mean something to millennial drinkers and increase trial and consumption over the period. THE SOLUTION Jacks Birthday, Your Party. For the…

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