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WE LAUNCHED THE LONDON ESSENCE COMPANY’S LIGHT BRAND POSITIONING AT LONDON COCKTAIL WEEK

THE CHALLENGE Make The London Essence Company stand out in the crowded mixer market PEOPLE FIRST INSIGHT There is a burgeoning trend for ‘low and no’ drinking THE STORY We worked with Global Bartending to develop a six-day pop up – The Light House – in which the world’s leading bartenders served a selection of…

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