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WE USED INFLUENCER STACEY SOLOMON AND #FAJITAFRIDAY TO BOOST SALES OF SANTA MARIA’S FAJITA MIX

THE CHALLENGE Increase awareness of Santa Maria’s mix and match line, specifically their fajitas, after a change in packaging resulted in a drop in sales PEOPLE-FIRST INSIGHT We identified the ‘Susan’ demographic: family-oriented, busy parents who often cook with kids. THE STORY We selected influencer Stacey Solomon – mum, singer and TV personality – based…

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