Smirnoff Nightlife Exchange Project – the day the world swapped nights

Our brief was to make Smirnoff more relevant to 21 to 30 year olds by establishing it as a leader in extraordinary nightlife. Our consumer-centric insight was that one person’s regular night in their home town might be boring to them, but to someone in another country it would indeed be extraordinary.  Smirnoff nightlife events…

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