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We established Tesco as a credible homeware brand

THE CHALLENGE Establish Tesco as a credible homeware brand and showcase new trends for the upcoming Autumn and Winter season.   PEOPLE FIRST INSIGHT Visually appealing and inspiring ‘real life’ settings are more likely to be shared on social than products set in a staged environment.   THE STORY We hosted a two-day launch event…

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We Invited Vegans and Non-Vegans to Try Tesco’s New Plant-Based Food Range

The Challenge: To launch Tesco’s new Wicked Kitchen range developed by vegan chef Derek Samo People-First Insight: Consumers – especially those that aren’t vegan or vegetarian – assume that plant-based food is bland tasting. The Story: In order to create buzz around the launch and to prove to vegans and non-vegans alike that plant-based food…

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We asked influencers to share their stories of love for Father’s Day

An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…

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We created a cake for a queen

THE CHALLENGE: Help the nation celebrate key national moments with Tesco finest* products PEOPLE FIRST INSIGHT Her Majesty’s 90th birthday was a big talking point and triggered a huge number of celebrations up and down the country but for most people, the older we get, the less it seems we celebrate our big birthday milestones….

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We raised the bar on Tesco’s Christmas in July showcase

THE CHALLENGE: Elevate Tesco’s Christmas in July showcase, moving away from an experience organised by product category to one that’s truly immersive and from which there is a consistent look and feel across all activity. PEOPLE FIRST INSIGHT: Christmas is still a long way off in July and it’s hard for journalists to get in…

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WE UNTANGLED CHRISTMAS

A Christmas PR activation for Tesco to provide a little help for its customers THE CHALLENGE Get media cut-through and extensive coverage at one of the busiest times of the year. THE BRIEF Create a Christmas activation that shows Tesco understands its customers and is providing a little extra help over the festive period. THE…

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We got families into a hudl

Integrated campaign to launch the Tesco hudl2 THE CHALLENGE Launch hudl2, the Tesco own-brand second-generation tablet, to key media and influencers ahead of Christmas when there’s stiff competition from tech brands. THE BRIEF A defined, creative, channel-neutral communications platform to support the launch of the hudl2. THE SOLUTION We created a campaign platform of ‘Let’s…

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WE FUELLED A CAR WITH SHOPPING

PR, social media and influencer campaign to launch Tesco Clubcard’s Fuel Save initiative THE CHALLENGE Tesco had announced its Clubcard Fuel Save initiative to national business media and received widespread coverage. The challenge was to secure further national coverage in the consumer pages to drive broader awareness. THE BRIEF Deliver a creative campaign appealing to…

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