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WE SHOWED THE WORLD THAT SIZE MATTERS… WHEN IT COMES TO SNACKS
The Challenge Our brief was to drive awareness and consideration to trial the new Wotsits Giants on their national roll out, amplifying the big idea ‘Size Matters when it comes to snacks’. People-First Insight It is universally acknowledged that when it comes to most things in life… size matters. We took this playful tongue in cheek insight…
TAKING GREGGS FROM CULT BAKERY TO MODERN ICON
Our best-known campaign for Greggs was The Vegan Sausage Roll launch in 2019. However, this campaign was the culmination of 5 years’ work steadily building the brand for a modern audience. STAGE ONE: FINDING OUR VOICE Search the brand on Google in 2014 and you would see the logo (hijacked by an anonymous wag) “Greggs: Serving Sh*t to Scum for Over 70 Years”. We…
The AA Pride Sponsorship
THE CHALLENGE We were challenged to create a series of assets that can be used across social platforms and on the content hub to support The AA’s Pride in London sponsorship PEOPLE-FIRST INSIGHT Pride is a fun event and the people who attend will engage with a light-hearted campaign more so than the usually serious…
WE GOT THE NATION GOING MAD FOR VEGAN SAUSAGE ROLLS
THE CHALLENGE In 2018, the UK launched more new vegan products than any other nation, with participation in Veganuary growing by 183% compared with the previous year. On the back of this trend, PETA started a petition for Greggs to create a vegan product, which was signed by 20,000 people and shared across the online…
We got tails wagging for the AA
THE CHALLENGE Drive visibility and engagement with AA’s Freedom Seeker audience during the key driving weekends of the May Bank Holidays. PEOPLE-FIRST INSIGHT Dogs are apart of the family and pile in the car alongside everyone else. Making sure dogs are comfortable and happy in the cramped car is important for drivers. THE…
WE GOT AA PATROLS TELLING STORIES
The challenge Every year, The AA celebrates a member of staff who embodies their key principle of ‘fixing the person before they fix the car’ by naming them Patrol Of The Year. To follow on from the success of previous Patrol of the Year campaigns, The AA wanted (for the first time!) to use this…
We Launched the UK’s Cheesiest Burger
The Challenge: To build excitement around Byron’s sixth consecutive annual Cheesemas menu. People-First Insight: Christmas doesn’t automatically make you think of going out for a burger and although cheese is part of the festive menu, conversation at this time of year tends to focus on traditional staples such as turkey and mince pies. The Story:…
We asked Stacey to cook something up on #fajitafriday
THE CHALLENGE Increase awareness of Santa Maria’s mix and match line, specifically their fajitas, after a change in packaging resulted in a drop in sales PEOPLE-FIRST INSIGHT We identified the ‘Susan’ demographic: family-oriented, busy parents who often cook with kids. THE STORY We selected influencer Stacey Solomon – mum, singer and TV personality – based…
We shouted out some love on Father’s Day
An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…
WE DROVE SALES OF FESTIVE BAKES FOR GREGGS
A creative social media campaign for Greggs THE CHALLENGE Boost engagement and conversation during Christmas by using the most anticipated product in the Greggs calendar, the Festive Bake, to make Greggs stand out and increase overall sales YOY. PEOPLE FIRST INSIGHT 77% of content and conversation is shared via ‘dark social’ platforms, such as WhatsApp,…