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We asked influencers to share their stories of love for Father’s Day

An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…

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WE GOT DIY HANDY WITH INFLUENCERS

Online influencer campaign to help boost organic search rankings for MoneySuperMarket THE CHALLENGE MoneySuperMarket was fluctuating between position two and three on Google for the key term ‘home insurance’ and needed to strengthen and stabilise its position at number two. To help achieve this, we needed to earn quality links from high authority sites. PEOPLE-FIRST…

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WE INSPIRED INFLUENCERS TO DO A ‘DANCE OFF’

Influencer campaign to boost engagement around the new MoneySuperMarket TV ad THE CHALLENGE MoneySuperMarket wanted to drive online conversation and engagement around its new ‘Epic Dance Off’ TV ad with particular focus on Facebook as a platform. PEOPLE-FIRST INSIGHT The content people consume, share and spread online through social channels like Facebook often originates from…

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We got families into a hudl

Integrated campaign to launch the Tesco hudl2 THE CHALLENGE Launch hudl2, the Tesco own-brand second-generation tablet, to key media and influencers ahead of Christmas when there’s stiff competition from tech brands. THE BRIEF A defined, creative, channel-neutral communications platform to support the launch of the hudl2. THE SOLUTION We created a campaign platform of ‘Let’s…

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WE MADE OXFORD STREET INTERACTIVE

Integrated campaign promoting Marmite’s sponsorship of the Oxford Street Christmas lights THE CHALLENGE Marmite had signed up to sponsor the Oxford Street Christmas Lights. A brand sponsoring the lights was nothing new and indeed has often provoked a negative reaction – we had to ensure we delivered positive coverage. THE BRIEF Amplify the Christmas lights…

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WE ENDED MARMITE NEGLECT

An integrated campaign to reignite love for the brand and drive sales THE CHALLENGE Marmite, the spread people either love or hate, found itself in a sticky situation. Jars were being pushed to the back of the cupboard and people across Britain were forgetting about it. THE BRIEF Reignite passion and love for the brand…

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WE FUELLED A CAR WITH SHOPPING

PR, social media and influencer campaign to launch Tesco Clubcard’s Fuel Save initiative THE CHALLENGE Tesco had announced its Clubcard Fuel Save initiative to national business media and received widespread coverage. The challenge was to secure further national coverage in the consumer pages to drive broader awareness. THE BRIEF Deliver a creative campaign appealing to…

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WE CRUSHED CARS

An integrated campaign to drive MoneySuperMarket SEO THE CHALLENGE To achieve stand-out for MoneySuperMarket in online ‘car insurance’ searches – one of the most competitive terms in organic search. THE BRIEF Boost MoneySuperMarket’s natural search ranking to get to a steady search position of #1 or #2 instead of fluctuating between #1 and #4. THE…

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