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We established Tesco as a credible homeware brand

THE CHALLENGE Establish Tesco as a credible homeware brand and showcase new trends for the upcoming Autumn and Winter season.   PEOPLE FIRST INSIGHT Visually appealing and inspiring ‘real life’ settings are more likely to be shared on social than products set in a staged environment.   THE STORY We hosted a two-day launch event…

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We Launched the UK’s Cheesiest Burger with Byron

The Challenge: To build excitement around Byron’s sixth consecutive annual Cheesemas menu. People-First Insight: Christmas doesn’t automatically make you think of going out for a burger and although cheese is part of the festive menu, conversation at this time of year tends to focus on traditional staples such as turkey and mince pies. The Story:…

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We Invited Vegans and Non-Vegans to Try Tesco’s New Plant-Based Food Range

The Challenge: To launch Tesco’s new Wicked Kitchen range developed by vegan chef Derek Samo People-First Insight: Consumers – especially those that aren’t vegan or vegetarian – assume that plant-based food is bland tasting. The Story: In order to create buzz around the launch and to prove to vegans and non-vegans alike that plant-based food…

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WE GAVE INFLUENCERS AN OSCARS TO REMEMBER

THE CHALLENGE Drive conversation around Showcase Cinemas during the Oscars ceremony PEOPLE FIRST INSIGHT The Oscars is a highlight in the diary for film and lifestyle fans who wish they could be part of it THE STORY We handpicked 10 lifestyle influencers and offered them the chance to take part in a game of Showcase…

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We asked influencers to share their stories of love for Father’s Day

An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…

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We got drivers back on the road stress free

A consumer PR campaign for the AA THE CHALLENGE Deliver a consumer PR campaign to reinforce the AA’s promise to go the extra mile for members and get them back on the road after a motoring setback, feeling like nothing happened and having peace of mind. PEOPLE FIRST INSIGHT When a vehicle breaks down, panic…

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WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

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We created a cake for a queen

THE CHALLENGE: Help the nation celebrate key national moments with Tesco finest* products PEOPLE FIRST INSIGHT Her Majesty’s 90th birthday was a big talking point and triggered a huge number of celebrations up and down the country but for most people, the older we get, the less it seems we celebrate our big birthday milestones….

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We raised the bar on Tesco’s Christmas in July showcase

THE CHALLENGE: Elevate Tesco’s Christmas in July showcase, moving away from an experience organised by product category to one that’s truly immersive and from which there is a consistent look and feel across all activity. PEOPLE FIRST INSIGHT: Christmas is still a long way off in July and it’s hard for journalists to get in…

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We rallied the nation to save Britain’s nightlife

THE CHALLENGE Create a platform for the Night Time Industries Association to promote the benefits and importance of British night time culture and combat the threat faced by venues from residential development, local authorities and licensing boards. PEOPLE FIRST INSIGHT People don’t care about “industries” but they do care about nightlife. By creating a simple…

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