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WE SHOWED THE WORLD THAT SIZE MATTERS… WHEN IT COMES TO SNACKS

The Challenge  Our brief was to drive awareness and consideration to trial the new Wotsits Giants on their national roll out, amplifying the big idea ‘Size Matters when it comes to snacks’.   People-First Insight  It is universally acknowledged that when it comes to most things in life… size matters. We took this playful tongue in cheek insight…

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Sensations Global Travel

The Challenge   To launch new flavours in its range Walkers Sensations briefed us to find a way to improve its awareness and saliency in a very competitive market.   Our challenge was to:  Drive high quality, high volume brand awareness with the right messaging Build love and positivity for the brand by doing something with real value to…

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Mariah Carey Christmas Ad Launch

  The Challenge We were briefed by Walkers to tease and amplify the Walkers Christmas campaign and drive awareness of the Festive Flavours range in earned media. The challenge was to increase awareness and brand saliency during a competitive season while demonstrating that Walkers are too irresistible to share, even at Christmas. People-first insight The…

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WE ENSURED THE CELEBRATION OF THE NEW BALVENIE APPRENTICE MALT MASTER WAS AN UNFORGETTABLE ONE

THE CHALLENGE Announce the appointment of the new Balvenie Apprentice Malt Master and introduce her to key media to commemorate the momentous occasion in a memorable way PEOPLE-FIRST INSIGHT Journalists are invited to numerous drinks events which are often like for like and forgettable THE STORY A unique and memorable global media event was created…

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WE LET THE NATION KNOW THAT HOWEVER YOU DO CHRISTMAS, EVERYONE’S WELCOME AT TESCO

THE CHALLENGE We were challenged with bringing to life Tesco’s “However you do Christmas, everyone’s welcome” proposition and securing the largest share of voice for supermarket consumer media coverage across the Christmas season. PEOPLE-FIRST INSIGHT People are incredibly passionate about their own family Christmas traditions and the differences between these traditions cause lots of debate….

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WE LAUNCHED THE LONDON ESSENCE COMPANY’S LIGHT BRAND POSITIONING AT LONDON COCKTAIL WEEK

THE CHALLENGE Make The London Essence Company stand out in the crowded mixer market PEOPLE FIRST INSIGHT There is a burgeoning trend for ‘low and no’ drinking THE STORY We worked with Global Bartending to develop a six-day pop up – The Light House – in which the world’s leading bartenders served a selection of…

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WE SET UP HOME FOR TESCO

THE CHALLENGE Establish Tesco as a credible homeware brand and showcase new trends for the upcoming Autumn and Winter season.   PEOPLE FIRST INSIGHT Visually appealing and inspiring ‘real life’ settings are more likely to be shared on social than products set in a staged environment.   THE STORY We hosted a two-day launch event…

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We Launched the UK’s Cheesiest Burger

The Challenge: To build excitement around Byron’s sixth consecutive annual Cheesemas menu. People-First Insight: Christmas doesn’t automatically make you think of going out for a burger and although cheese is part of the festive menu, conversation at this time of year tends to focus on traditional staples such as turkey and mince pies. The Story:…

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We made a meal of Tesco’s vegan range

The Challenge: To launch Tesco’s new Wicked Kitchen range developed by vegan chef Derek Samo People-First Insight: Consumers – especially those that aren’t vegan or vegetarian – assume that plant-based food is bland tasting. The Story: In order to create buzz around the launch and to prove to vegans and non-vegans alike that plant-based food…

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We asked Stacey to cook something up on #fajitafriday

THE CHALLENGE Increase awareness of Santa Maria’s mix and match line, specifically their fajitas, after a change in packaging resulted in a drop in sales PEOPLE-FIRST INSIGHT We identified the ‘Susan’ demographic: family-oriented, busy parents who often cook with kids. THE STORY We selected influencer Stacey Solomon – mum, singer and TV personality – based…

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