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WE ENSURED THE CELEBRATION OF THE NEW BALVENIE APPRENTICE MALT MASTER WAS AN UNFORGETTABLE ONE

THE CHALLENGE Announce the appointment of the new Balvenie Apprentice Malt Master and introduce her to key media to commemorate the momentous occasion in a memorable way PEOPLE-FIRST INSIGHT Journalists are invited to numerous drinks events which are often like for like and forgettable THE STORY A unique and memorable global media event was created…

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WE LET THE NATION KNOW THAT HOWEVER YOU DO CHRISTMAS, EVERYONE’S WELCOME AT TESCO

THE CHALLENGE We were challenged with bringing to life Tesco’s “However you do Christmas, everyone’s welcome” proposition and securing the largest share of voice for supermarket consumer media coverage across the Christmas season. PEOPLE-FIRST INSIGHT People are incredibly passionate about their own family Christmas traditions and the differences between these traditions cause lots of debate….

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WE LAUNCHED THE LONDON ESSENCE COMPANY’S LIGHT BRAND POSITIONING AT LONDON COCKTAIL WEEK

THE CHALLENGE Make The London Essence Company stand out in the crowded mixer market PEOPLE FIRST INSIGHT There is a burgeoning trend for ‘low and no’ drinking THE STORY We worked with Global Bartending to develop a six-day pop up – The Light House – in which the world’s leading bartenders served a selection of…

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WE SET UP HOME FOR TESCO

THE CHALLENGE Establish Tesco as a credible homeware brand and showcase new trends for the upcoming Autumn and Winter season.   PEOPLE FIRST INSIGHT Visually appealing and inspiring ‘real life’ settings are more likely to be shared on social than products set in a staged environment.   THE STORY We hosted a two-day launch event…

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We Launched the UK’s Cheesiest Burger

The Challenge: To build excitement around Byron’s sixth consecutive annual Cheesemas menu. People-First Insight: Christmas doesn’t automatically make you think of going out for a burger and although cheese is part of the festive menu, conversation at this time of year tends to focus on traditional staples such as turkey and mince pies. The Story:…

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We made a meal of Tesco’s vegan range

The Challenge: To launch Tesco’s new Wicked Kitchen range developed by vegan chef Derek Samo People-First Insight: Consumers – especially those that aren’t vegan or vegetarian – assume that plant-based food is bland tasting. The Story: In order to create buzz around the launch and to prove to vegans and non-vegans alike that plant-based food…

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WE TOOK SHOWCASE TO THE OSCARS

THE CHALLENGE Drive conversation around Showcase Cinemas during the Oscars ceremony PEOPLE FIRST INSIGHT The Oscars is a highlight in the diary for film and lifestyle fans who wish they could be part of it THE STORY We handpicked 10 lifestyle influencers and offered them the chance to take part in a game of Showcase…

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We shouted out some love on Father’s Day

An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…

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We got drivers back on the road stress free

A consumer PR campaign for the AA THE CHALLENGE Deliver a consumer PR campaign to reinforce the AA’s promise to go the extra mile for members and get them back on the road after a motoring setback, feeling like nothing happened and having peace of mind. PEOPLE FIRST INSIGHT When a vehicle breaks down, panic…

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WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

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