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We helped dogs (and their owners) get ready for May Bank Holiday weekends

THE CHALLENGE  Drive visibility and engagement with AA’s Freedom Seeker audience during the key driving weekends of the May Bank Holidays.   PEOPLE-FIRST INSIGHT Dogs are apart of the family and pile in the car alongside everyone else.  Making sure dogs are comfortable and happy in the cramped car is important for drivers.   THE…

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We helped The AA’s patrols share their most unforgettable stories

The challenge Every year, The AA celebrates a member of staff who embodies their key principle of ‘fixing the person before they fix the car’ by naming them Patrol Of The Year. To follow on from the success of previous Patrol of the Year campaigns, The AA wanted (for the first time!)  to use this…

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We asked influencers to share their stories of love for Father’s Day

An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…

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WE DROVE SALES OF FESTIVE BAKES FOR GREGGS

A creative social media campaign for Greggs THE CHALLENGE Boost engagement and conversation during Christmas by using the most anticipated product in the Greggs calendar, the Festive Bake, to make Greggs stand out and increase overall sales YOY. PEOPLE FIRST INSIGHT 77% of content and conversation is shared via ‘dark social’ platforms, such as WhatsApp,…

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WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

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We got the nation loving Greggs coffee

THE CHALLENGE: Drive coffee sales by showcasing the quality and breadth of choice while highlighting the new addition of the flat white PEOPLE FIRST INSIGHT Choosing the perfect coffee is like finding a lover – everyone is different, and there are lots of different attributes to make yours the one for you THE STORY: Our…

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We rallied the nation to save Britain’s nightlife

THE CHALLENGE Create a platform for the Night Time Industries Association to promote the benefits and importance of British night time culture and combat the threat faced by venues from residential development, local authorities and licensing boards. PEOPLE FIRST INSIGHT People don’t care about “industries” but they do care about nightlife. By creating a simple…

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We got families into a hudl

Integrated campaign to launch the Tesco hudl2 THE CHALLENGE Launch hudl2, the Tesco own-brand second-generation tablet, to key media and influencers ahead of Christmas when there’s stiff competition from tech brands. THE BRIEF A defined, creative, channel-neutral communications platform to support the launch of the hudl2. THE SOLUTION We created a campaign platform of ‘Let’s…

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WE MADE OXFORD STREET INTERACTIVE

Integrated campaign promoting Marmite’s sponsorship of the Oxford Street Christmas lights THE CHALLENGE Marmite had signed up to sponsor the Oxford Street Christmas Lights. A brand sponsoring the lights was nothing new and indeed has often provoked a negative reaction – we had to ensure we delivered positive coverage. THE BRIEF Amplify the Christmas lights…

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WE ROCKED HOLMFIRTH

Live music activation generating powerful content and wide coverage THE CHALLENGE In live music activations the band can easily overshadow the brand. How can we create an event where Jack Daniel’s enjoys centre stage? THE BRIEF Put on a live show for Jack Daniel’s that earns coverage beyond just the music press, and that can…

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