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Android #andproud

THE CHALLENGE To engage influencers to take part in the #andproud digital parade for Pride as part of the “Be together. Not the same” Android campaign. PEOPLE-FIRST INSIGHT Like regular people, celebrities and influencers love to share images that are unique to them and say something about who they are. THE STORY We created personalised…

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WE LAUNCHED THE LONDON ESSENCE COMPANY’S LIGHT BRAND POSITIONING AT LONDON COCKTAIL WEEK

THE CHALLENGE Make The London Essence Company stand out in the crowded mixer market PEOPLE FIRST INSIGHT There is a burgeoning trend for ‘low and no’ drinking THE STORY We worked with Global Bartending to develop a six-day pop up – The Light House – in which the world’s leading bartenders served a selection of…

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The AA Pride Sponsorship

THE CHALLENGE We were challenged to create a series of assets that can be used across social platforms and on the content hub to support The AA’s Pride in London sponsorship PEOPLE-FIRST INSIGHT Pride is a fun event and the people who attend will engage with a light-hearted campaign more so than the usually serious…

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WE GOT THE NATION GOING MAD FOR VEGAN SAUSAGE ROLLS

THE CHALLENGE In 2018, the UK launched more new vegan products than any other nation, with participation in Veganuary growing by 183% compared with the previous year. On the back of this trend, PETA started a petition for Greggs to create a vegan product, which was signed by 20,000 people and shared across the online…

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We got tails wagging for the AA

THE CHALLENGE  Drive visibility and engagement with AA’s Freedom Seeker audience during the key driving weekends of the May Bank Holidays.   PEOPLE-FIRST INSIGHT Dogs are apart of the family and pile in the car alongside everyone else.  Making sure dogs are comfortable and happy in the cramped car is important for drivers.   THE…

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WE GOT AA PATROLS TELLING STORIES

The challenge Every year, The AA celebrates a member of staff who embodies their key principle of ‘fixing the person before they fix the car’ by naming them Patrol Of The Year. To follow on from the success of previous Patrol of the Year campaigns, The AA wanted (for the first time!)  to use this…

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We shouted out some love on Father’s Day

An influencer-led campaign for Tesco THE CHALLENGE To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover. PEOPLE-FIRST INSIGHT In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad. THE SOLUTION Tesco launched the…

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WE DROVE SALES OF FESTIVE BAKES FOR GREGGS

A creative social media campaign for Greggs THE CHALLENGE Boost engagement and conversation during Christmas by using the most anticipated product in the Greggs calendar, the Festive Bake, to make Greggs stand out and increase overall sales YOY. PEOPLE FIRST INSIGHT 77% of content and conversation is shared via ‘dark social’ platforms, such as WhatsApp,…

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WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

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We got the nation loving Greggs coffee

THE CHALLENGE: Drive coffee sales by showcasing the quality and breadth of choice while highlighting the new addition of the flat white PEOPLE FIRST INSIGHT Choosing the perfect coffee is like finding a lover – everyone is different, and there are lots of different attributes to make yours the one for you THE STORY: Our…

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