Splendid

Amazon Go

AMAZON GO: NO LINES, NO CHECKOUTS…NO JOBS?

Everyone has been talking about Amazon’s new concept store with a twist. You simply walk in, swipe your Amazon Go app, grab what you want, and walk out. Amazon will charge whatever […]

Argos Christmas Yeti Ad

XMAS ADS ALL JINGLE & NO BELLS?

Research released from MoneySavingExpert.com claims that for 69% of people, Christmas TV advertising campaigns have “no impact whatsoever” on where they do their festive shopping, with only 13% saying it had any impact at […]

facebook fake news

FACEBOOK ‘FAKE’ NEWS OUTPERFORMS REAL

Buzzfeed has crunched the numbers and the results are in – ‘fake’ news outperformed ‘real’ news during the US General Election, suggesting that the opinions of millions were formed from fiction. People may as […]

Red Bull Zipline

RED BULL DOING SOMETHING COOL…AGAIN

Yes, we’re ignoring the Trump in the room. Instead, let’s talk about this amazing video from Red Bull. If there is a formula to successful video content (there isn’t), Red Bull is […]

Is PR art or science

A Sixth Sense: Is PR a Science or an Art?

One of the impacts of the evolution of digital has been the increased intelligence around consumer behaviour. But has this reliance on data decreased the requirement for creative excellence? Splendid […]

Lufthansa travels to Japan

LUFTHANSA’S LAYERED STORYTELLING

We have been in awe of this wonderful example of crafted, layered storytelling from Lufthansa this week. Instead of relying on old tropes and styles to advertise travel, the brand […]

Dollar shave club ad

DOLLAR SHAVE CLUB & THE AVERAGE JOE

The quest for realness in advertising has now reached male toiletries in this great campaign for Dollar Shave Club’s new shower gel. It is ridiculous and condescending in the extreme for brands to think they need to call toiletries names like “Arctic […]

Like My addiction

INSTAGRAM AS A WINDOW INTO ADDICTION

Do you know someone like Louise Delage? A campaign that caught the attention of the agency this week is from French charity Addict Aide, where they created a fake Instagram persona showing a young […]

Cats take over the underground

THE CATS TAKEOVER THE UNDERGROUND

Splendid has been purring this week about the CATS takeover at Clapham Common, a fantastic display of people-powered advertising that plays to our desire for disruption and people-first creativity. Quite often the advertising we see does no […]

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