Smirnoff: U. R. The Night event at o2’s Matter club saw the Pet Shops Boys and Little Boots performing live with Hot Chip, Tom Middleton and The Count and Sinden on the decks. It was a truly unforgettable night that included secret rooms, rebel bingo, swaparama razzmatazz, a room that was lit entirely by torches, dress up boxes and amazing cocktails of course! Check out the video to see just how incredible it really was:

From a social-media-meets-real-world point of view, everyone who was at the event won tickets by getting involved on some level – submitting cocktail and boat party theme ideas, voting on the tracks the DJ should play and who should be the second room entertainment. This format is a brilliant one for turning online engagement into real world action, and what’s more, a brilliant party night. Check out more photos and videos from the night on: www.facebook.com/urthenight

The People's Bar with cocktail recipes submitted by the public at Smirnoff U.R. The Night

Little Boots presents Neil Tennant with a birthday cake at Smirnoff U.R. The Night

Little Boots performing at Smirnoff U.R.The Night

View of the crowd

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