Splendid Blog Round-up 06/06/09

Posted by admin on Jun 9th, 2009

Here is our cream of todays blogs, as trawled at our public company-wide Netvibes home

Why am I here? http://sethgodin.typepad.com/seths_blog/2009/06/why-am-i-here.html

Little boots sleeping makeup: http://www.femalefirst.co.uk/lifestyle-fashion/stylecelebs/Little+Boots-8761.html

Social media, your brand and your employees: http://www.marketingpilgrim.com/2009/06/social-media-your-brand-and-your-employees.html

World’s airlines stand to lose £5.6billion this year as recession and swine flu take their toll: http://www.dailymail.co.uk/news/article-1191619/Worlds-airlines-stand-lose-5-6billion-year-recession-swine-flu-toll.html?ITO=1490

Bing is not Google but it might be better than you think: http://www.guardian.co.uk/technology/2009/jun/08/netbytes-microsoft-bing

From yoga for gut pain to hiking for hypertension, how choosing the right exercise can cure your health problems: http://www.dailymail.co.uk/health/article-1191683/From-yoga-gut-pain-aerobics-gum-disease-choosing-right-exercise-cure-health-problems.html?ITO=1490

Gervais and Alan Carr Design Man-bag: http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/ricky+gervais-8758.htmlRicky

Britney flogs O2 tickets for £2: http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/2471191/Britney-Spears-O2-tickets-sold-for-2.html?OTC-RSS&ATTR=Bizarre

Is this the future of food? Japanese ‘plant factory’ churn out immaculate vegetables: http://www.dailymail.co.uk/sciencetech/article-1190392/Is-future-food-Japanese-plant-factories-churn-immaculate-vegetables-24-hours-day.html?ITO=1490

Channel 4 is first UK broadcaster to offer back catalogue online for free: http://www.dailymail.co.uk/news/article-1191570/Channel-4-UK-broadcaster-offer-catalogue-online-free.html?ITO=1490

O2 get iPhone 3GS exclusive UK: http://www.techradar.com/news/phone-and-communications/mobile-phones/o2-ranging-the-iphone-exclusively-in-the-uk-606705?src=rss&attr=newsall

What the government doesn’t understand about the Internet, and what to do about it: http://www.boingboing.net/2009/06/08/what-the-government.html

when smart people are hard to understand: http://sethgodin.typepad.com/seths_blog/2009/06/when-smart-people-are-hard-to-understand.html

Flash photobooth is summer hit: http://www.thesun.co.uk/sol/homepage/woman/2471170/CELEBS-trip-light-fantastic-in-magic-photo-booth.html?OTC-RSS&ATTR=Woman

Cowell to remake Saturday Night Fever: http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/2471410/Simon-Cowell-to-remake-Saturday-Night-Fever.html?OTC-RSS&ATTR=Bizarre

Heinz creates world’s smallest microwave (and you can plug it into your laptop): http://www.dailymail.co.uk/sciencetech/article-1191606/Beanz-meanz-microwaves-Heinz-create-gadget-heat-snack-60-seconds.html?ITO=1490

You’re boring: http://sethgodin.typepad.com/seths_blog/2009/06/youre-boring.html

Twitter and public relations – presentation: http://www.prblogger.com/2009/04/twitter-and-public-relations/

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Big Yellow Self Storage launches search for web savvy grads

Posted by admin on May 26th, 2009

Calling all social media rising stars!

Splendid client Big Yellow Self Storage is looking for a determined, dynamic and talented individual to become its social media intern this summer. Brilliant news in a recession - we know how hard to come by these opportunities can be.

Big Yellow is running a competition for the paid internship via the social video channel 12seconds.tv. Candidates should be able to sell themselves via an online audition which will last no longer than 12 seconds thus creating the world’s first speed-video job application. People just need to tell Big Yellow, in no more than 12 seconds why they’re right for the job: http://12seconds.tv/campaign/bigyellowselfstorage.

Whilst there’s only one paid internship placement up for grabs, Big Yellow is committed to showcasing all entries to the industry in the hope that other talented hopefuls will be snapped up by recruiters. The search is open to PR, marketing and new media undergraduates and new graduates but is also open to submissions from anyone else who fancies a go providing they’re over the age of 18 and are eligible to work in the UK.

So now you’re wondering how to enter? Candidates need to speed over to 12seconds.tv and upload their video interview in five easy steps designed to test their social media prowess:

  1. Register an account on 12seconds.tv/campaign/bigyellowselfstorage
  2. Link your Twitter and Facebook accounts to your 12 seconds account (this is an option in your profile area)
  3. Record a 12 second video on a mobile phone, video camera or webcam and upload it to 12seconds.tv/campaign/bigyellowselfstorage
  4. Fill in the ‘submit my CV’ form and attach a recent copy of your CV

The closing date for entries is June 13th 2009. The winner will be announced on June 29th 2009.

Big Yellow Social Medi Intern

Big Yellow Social Media Intern

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Happy Birthday Facebook!

Posted by admin on Feb 4th, 2009
Images courtesy of Facebook

Images courtesy of Facebook

 

Today is the day that Facebook turns five. Yes, the world’s favourite social network has only been in our lives for five years. A pre-Facebook world is as much a distant memory as Shoreditch before Splendid came along.

On Facebook’s official blog, Mark Zuckerberg marks the milestone birthday with these words:

Tomorrow is Facebook’s 5th birthday. This is a happy occasion for Facebook, but much more significant to the Facebook team is the fact that over 150 million people around the world are using Facebook to connect with the people in their lives. Facebook was founded in 2004 to give people the tools to engage and understand the world around them. We are glad and humbled that so many people are using Facebook in this way.

While we at Facebook make products that enable people to share information efficiently, Facebook is mostly the product of the people who use it. Without you and the connections you make to others, the products we create wouldn’t have much meaning. So we feel fortunate to have all of you with us. To express our appreciation, we’ve created a “Thank You” gift, which will be available tomorrow in the Facebook Gift Shop for you to to give freely to others. In the spirit of celebrating connections between people, we encourage you to use this gift to give thanks to your friends, colleagues and family members with whom you are connected on Facebook.

Since its founding, one of the constants of Facebook is that it has continuously evolved to make it easier to share. To give you a sense of how the site has changed, we dug up a few images of how Facebook used to look—you can see them here. Building and moving quickly for five years hasn’t been easy, and we aren’t finished. The challenge motivates us to keep innovating and pushing technical boundaries to produce better ways to share information.

The culture of the Internet has also changed pretty dramatically over the past five years. Before, most people wouldn’t consider sharing their real identities online. But Facebook has offered a safe and trusted environment for people to interact online, which has made millions of people comfortable expressing more about themselves.

Why is it important to us to keep building better ways for people to share information? Enabling efficient sharing is important because it makes the world more open, and this gives everyone a voice to express ideas and initiate change.

As we celebrate Facebook’s 5th birthday, we continue to work hard to evolve Facebook and make it as simple as possible to communicate with and understand the people and entities that matter to you.

At the start of this year, Facebook declared to the world that it had reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. That’s crazy.

FAcebook founder Mark Zuckerberg aged 5

FAcebook founder Mark Zuckerberg aged 5

5badgeI remember when I turned 5…

  • I had about ten good mates [Facebook speaks 35 different languages]
  • I spoke three languages (English, Gujerati and Cookie Monster) [Facebook speaks 35 different languages]
  • I had never been abroad (unless you count Wales) [Facebook is available in over 170 different countries and territories]
  • I spent most of my freetime playing with lego [Today, globally more than 3 billion minutes are spent on Facebook each day]
  • My mum took photos of me and my chums in Wimpy on her vintage Nikon 1970’s camera. The photos are stuck in my parents’ attic somewhere smelling of squirrel wee and dust [More than 850 million photos upload photos to Facebook each month]
  • I was the third tallest boy in my class [If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria]

I have to say that Facebook has come a hell of a long way in five years and has changed the way in which we connect as individuals. I personally have used Facebook to catch up with old schoolfriends, seek employment, connect with colleagues (past and present), sell in PR stories to journalists, give our clients a space to grow a community, link up with like-minded people from across the world, support the plight of monks in Burma, upload and share my holiday photos and to organise invitation lists for parties (phew!).

The most impressive thing about Facebook is that my girlfriend’s 84 year old French grandmother has heard of it. Seriously - that’s what you call ubiquity.

Today I was reading an article which stated that the fastest growing demographic for Facebook is women over the age of fifty-five. That’s my mum’s demographic. Anything that can take people like my mum (highly suspicious of technology) and connect them online has to be a good thing, right?

The Facebook Company Timeline:

2008
April

Facebook launches Facebook Chat
Facebook releases Translation application to 21 additional languages

March

Facebook updates privacy controls to include Friend List privacy
Facebook launches in German

February

Facebook launches in Spanish and French

January

Facebook co-sponsors Presidential Debates with ABC News

2007
November

Facebook launches Facebook Ads

October

Facebook reaches over 50 million active users
Facebook launches Facebook Platform for Mobile
Facebook and Microsoft expand advertising deal to cover international markets; Microsoft takes a $240 million equity stake in Facebook

July

Facebook acquires startup Parakey

May

Facebook launches Marketplace application for classified listings
Facebook hosts F8 event to launch Facebook Platform
Facebook Platform launches with 65 developer partners and over 85 applications

April

Facebook reaches 20 million active users
Facebook updates site design and adds network portals

March

Facebook reaches over 2 million active Canadian users and 1 million active UK users

February

Virtual gift shop launches as a feature

2006
December

Facebook reaches more than 12 million active users

November

Share feature added on Facebook, simultaneously launched on over 20 partner sites

September

News Feed and Mini-Feed are introduced with additional privacy controls
Facebook expands registration so anyone can join

August

Facebook development platform launches
Notes application is introduced
Facebook and Microsoft form strategic relationship for banner ad syndication

May

Facebook expands to add work networks

April

Facebook raises $27.5 million from Greylock Partners, Meritech Capital Partners and others
Facebook Mobile feature launches

2005

December

Facebook reaches more than 5.5 million active users

October

Photos is added as an application
Facebook begins to add international school networks

September

Facebook expands to add high school networks

August

The company officially changes its name to Facebook from thefacebook.com

May

Facebook raises $12.7 million in venture capital from Accel Partners;
Facebook grows to support more than 800 college networks

2004
December

Facebook reaches nearly 1 million active users

September

Groups application is added; the Wall is added as a Profile feature

June

Facebook moves its base of operations to Palo Alto, Calif.

March

Facebook expands from Harvard to Stanford, Columbia and Yale

February

Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room

Happy birthday Facebook!

facebooklogo
(you can find us on Facebook here)

Further reading:

Mashable: Facebook Turns 5; You Get Free Gifts

Pocket-Lint: Five Facebook facts for its 5th birthday

TechCrunch: On The Eve Of Its Fifth Birthday, A Facebook Design Retrospective

Comment time…

I’ve got three questions for you:

  1. How has Facebook changed the way in which you connect to the world around you?
  2. What will Facebook look like in five years’ time?
  3. What will Twitter look like on its fifth birthday?

(Answers below please)

Rax Lakhani

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Eyebrow-raising ads

Posted by admin on Jan 26th, 2009

These days, all you have to do to get people excited online is offer content that they can make their own. Exhibit A: the new Cadbury’s ad with the cutesy eyebrow dancing act. We’ve all seen it by now. Had a bit of a chuckle. But have you seen the remixes? We likey even more.

[youtube=http://www.youtube.com/watch?v=CDz9A0qfSvU&hl=en&fs=1]

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