We attended Social Media Club in Sydney, Australia last week - where the special guest was MC Hammer. As the 14th most influential Twitterer in the world and 1,640,866 followers, (@MCHammer) is the bees knees when it comes to social media.

A self-confessed twitter addict with screens and smartphones set up around his home allowing him to be almost constantly in touch with the stream, he even admitted to having a desktop in his bathroom!

Six Social Media Rules by Mc Hammer!

1. Be yourself and make sure that no one else is telling your story, i.e. don’t let others tweet for you.
2. You cannot stop information from getting out there- so use all the tools available including traditional ones to make sure your message is correct and you have controlled it.
3. Match you tweets with your image.
4. Establish the culture of your brand and block people who don’t have anything to add to your brand. If people are negative to you, block them.
5. Your skill set is sharpened by the way you communicate on twitter because it’s in the public realm and how you handle it will be viewed.
6. Don’t be a third hand user- be in it, use all the channels available to you and use them well.

Check out a summary of the event here. All in all a really great night and MC Hammer knocked the socks off most of us with his knowledge, skills and imparting wisdom.

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OXX Digital has appointed Splendid Australia to handle the launch of the stylish, Scandinavian designed OXX Digital Classic Radio in Australia. We will be managing the communications strategy for OXX Digital, including targeted media relations and digital outreach to the blogging community and social networking communities.

OXX Digital’s Classic DAB+ provides access to more than 15,000 internet stations and podcasts worldwide, sortable by genre, location and popularity.

Following the launch of digital radio in Australia in August, we are already seeing great buzz around this very new industry and will be working with OXX to ensure prime position in the digital future.

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