Brands’ Permission to Speak Report

This study investigates whether brands with a point of view on culture and society at large are more talked about, have a deeper connection with their audiences, and, ultimately, are more highly considered by customers.

Working with our partners Opinium and Pulsar, Splendid examines the role culture plays in modern marketing, the growing expectation that brands should have something to say about the world beyond their own products or services, and which topics they have permission to discuss.

The analysis in this report is based on a compilation of both first and third party data, shaped by our 15 years’ experience in helping create cultural communications strategies for brands.

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