WE INSPIRED INFLUENCERS TO DO A ‘DANCE OFF’
Influencer campaign to boost engagement around the new MoneySuperMarket TV ad
MoneySuperMarket wanted to drive online conversation and engagement around its new ‘Epic Dance Off’ TV ad with particular focus on Facebook as a platform.
The content people consume, share and spread online through social channels like Facebook often originates from influencers with large, engaged followings.
We collaborated with three social influencers with highly engaged communities on Facebook and challenged them to create original pieces of content inspired by the new TV ad to drive organic reach and engagement.
Selecting influencers we had not recently worked with for the client in order to capture new eyeballs, we recruited Cian Twomey, Stuggy and Anto Sharp to concept and produce their own creative responses to the ad.
This resulted in short videos in their uniquely individual styles, posted on their Facebook pages at optimum engagement times for their community with subtly branded captions and voiceovers. They also pointed to the content on Twitter to drive bonus views and engagement.
HOW IT TRAVELLED
Collectively, the influencer content delivered an impressively high 147,389 engagements from 3 million views and almost 11million impressions for the posts.
This represented a successful and cost effective way of creatively earning conversation and engagement for MoneySuperMarket around their new TV ad.