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SPLENDID SHORT FILM SCREENING: HOW A STORY TOLD IN 5 MINUTES CAN HAVE A LIFELONG IMPACT

We recently held a Short Film Screening at Splendid and, although Zoom screen sharing cannot beat the sofa of an indie cinema, the night was an enormous success. Having produced four short films myself, I was eager to demonstrate that a 5-minute film can pack the emotional impact to rival a 2-hour Hollywood movie. We…

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Protecting the planet is everyone’s responsibility: How we’re doing our bit as individuals and an agency

The world faces an environmental tipping point and those of us working in an industry concerned with selling stuff have a responsibility to do this in a way that minimises environmental impact. From the clients we choose, the work we deliver, through to how we run our businesses and support our staff, there are big and small actions that can help us be kinder and more accountable to the planet.   Figuring out…

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Blue Monday: Adopting a challenge mindset to help combat the winter blues and feel empowered

For me, the name “Blue Monday” will always evoke fond memories of student life at Manchester, when the iconic hit by local band New Order would never fail to fill the dancefloor. However, as part of a PR stunt in 2005, a travel firm appropriated the name for what they claimed to be the most…

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The importance of companies getting behind staff tackling important causes

    Last June, I attended the London Black Lives Matter march. I chanted, I yelled, and I said his name: ‘George Floyd’. I am not Black, but I wanted to show my support, my disgust, my respect. Attending the march (with my mask, of course!) felt like a no-brainer to me, despite Covid. Racism…

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USING OUR LOAF TO GIVE BACK TO THE COMMUNITY

Working from home this year as we navigate the pandemic has required us to make some adjustments; to some of our ways of working, to our mindsets and yes, to our elasticated waistbands. Full fridges and cupboards full of naughty things we try to ignore have been our desk fellows and we’ve lost count of…

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10 ways to take some time for yourself this World Mental Health Day

There’s no denying 2020 has been a tough year for everyone. In the midst of a global pandemic, it’s more important now than ever before to prioritise your mental health and take time for yourself – even if that’s starting by doing one thing for yourself on World Mental Health Day (10th October).  Our Head…

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OLD TRUMAN BREWERY INSTALLS SOME STELLA ART

Beer brand Stella Artois has come up with a very artistic way of reminding folk to keep their distance while socialising, using street art. The brand is installing a 28×14 metre artwork at the heart of Old Truman Brewery in London, which features geometric shapes and bright colours to encourage social distancing without physical barriers. …

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Splendid Expectations: Two Gen Z’s top five expectations of the modern agency

A new generation has entered the workplace. In an industry that thrives on fresh, youthful creativity, it’s important that agencies are pushing themselves to make a culture that attracts and retains the best young minds. As many rush to offer complimentary juice bars and yoga classes, we need to ask ourselves whether agencies are really…

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08.04.19 – LinkedIn introduces reactions

LinkedIn introduces reactions LinkedIn is introducing ‘Reactions’, 5 new ways to express how you feel and interact with the content you see in your feed. On top of the usual “Like,” users will now be able to express how they feel thanks to new reactions: Celebrate, Love, Insightful and Curious. *Whilst Facebook introduced reactions back…

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15.02.19 – TikTok spotted testing native video ads

TikTok spotted testing native video ads TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labelled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean…

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