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Gucci is using Instagram to explore historical beauty The luxury house has launched a new Instagram account that archives beauty in art through the ages. While Gucci has borrowed decadent themes from the world of art history for years, the account, @guccibeauty, provides a more permanent space for the brand to discuss how the concept…

Instagram will use ads to help users register to vote Instagram announced that it’s starting a new campaign to help encourage users to register to vote, using ads in both users’ feeds and Stories to offer an easy link with information on registering. Read more here. *This is a great way of tackling the political…

Twitter is bringing back the chronological timeline Twitter has announced that it will bring back a form of the pure chronological timeline that users can opt into. Read more here.   *This is a surprise decision from Twitter: since 2016, the platform has denounced the cries of disgruntled users and stuck with its decision to use…

Facebook is hiring a director of human rights policy to work on “conflict prevention” and “peace-building” Facebook is advertising for a human rights policy director to join its business –  with “conflict prevention” and “peace-building” among the listed responsibilities. Read more here.  * The company has faced fierce criticism in recent years over its failure…

Depop spotlights its most unique seller  In its first ever global campaign, the online marketplace is drawing on the app biographies of its most creative users for advertising copy. The campaign celebrates the app’s diverse, entrepreneurial community by featuring real sellers, the bios from their shops and their account handles. Read more here. *This campaign…

Europe’s new copyright law could change the web worldwide  Members of the European Parliament recently voted for controversial articles 11 and 13. The latter lays out guidelines for technology platforms to inspect what you post for any possible copyright infringement. https://www.washingtonpost.com/technology/2018/09/12/eu-just-voted-advance-digital-copyright-rules-that-would-force-google-facebook-others-pay-up/?noredirect=on&utm_term=.c4434e92ba5d * Web platforms, such as YouTube, Facebook and Twitter, would be liable for copyright violations…

 OkCupid now lets users define their pronouns  The company rolled out the new gender-expressive option yesterday, a feature that’ll allow users to choose between he / him, she / her, and they / them. Read more here.  * This is the first leading dating app to launch this type of feature. It was developed after…

Teens say social media makes them less lonely and more confident, poll finds Today’s teens are always on their smartphones, many check social media ‘constantly’ and prefer texting over face-to-face communication. But a new poll finds that these same teens also say that social media has a positive effect on their lives, helping them feel…

Google’s new tool ‘Touring Bird’ is a traveller’s dream   The tool is a website designed for mobile that lists tours, attractions, and activities to do in popular travel destinations. You can filter by price from zero to over $500, time of day, duration, and even by cancellation policies. Read more here.  * Touring Bird is…

YouTube introduces new tools for charitable giving YouTube has announced a host of new fundraising tools that will allow its creators to raise money for their chosen causes. https://wersm.com/youtube-introduces-new-tools-for-charitable-giving/  * This is a great way of helping charities boost their profile and donations via the already popular streaming and video service – it removes many…