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NIKE FACE BACKLASH AFTER ‘HONOURING’ WORLD CUP CHAMPIONS IN NEW AD

Sportswear giant Nike has released a Twitter ad honouring the US Women’s soccer team for their victory over the Netherlands in the World Cup Final last Sunday. The minute-long video is based on a narrator reading the popular American sports chant “I believe we will win” overlaid with greyscale stills from the tournament. The ad…

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SNAPCHAT LAUNCHES ITS LATEST ATTEMPT TO BRING ORIGINAL CONTENT TO THE PLATFORM

It’s not new news that the way young and old people consume media is changing. But what is new news is that Snapchat is debuting a stream of brand new shows by some of the biggest names in social media. Ahead of VidCon, Snap has announced a new content series: Creator Shows. Featuring celebrities like…

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TO SHAVE OR NOT TO SHAVE? IT’S YOUR CHOICE

July has arrived, and with it the exciting prospect of summer holidays and trips to the beach. However, the warmer weather also brings with it the societal pressure for women to strip all the hair from below our heads. Shaving, waxing, epilating or laser removal are all common activities at this time of year, and…

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INSTAGRAM’S NEW STICKER IS ABOUT TO MAKE MESSAGING EASIER

Since its introduction in August 2016, Instagram Stories has continued to soar in popularity. This week saw the platform introduce yet another feature: Join Chat. Using this sticker allows people to ask their followers to join a new group chat. When someone places a chat sticker on their story, friends can tap the sticker to…

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#REILLOVE – HOW FAR WILL INFLUENCERS GO FOR BRAND PARTNERSHIPS?

It’s no secret that influencers will go to extreme lengths to get brand deals and promote products to their followers. Within an increasingly saturated market, they are having to get more and more creative and business savvy in order to stand out. This week, Instagram influencer and Director of Brand Partnerships at Goop, Marissa Casey…

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NETFLIX’S NEW FEATURE TAKES MULTITASKING TO A WHOLE NEW LEVEL

We’ve all been there… six hours into a Friends marathon, and then an email comes through and disrupts your whole vibe. You don’t want to pause your show to answer it, but that email is super urgent and really shouldn’t be put off… Never fear – Netflix has made that worry a thing of the…

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SPLENDID SPOTLIGHT: BEING LGBT IN THE WORKPLACE

The ‘official’ Pride Month may be almost over, but the Pride celebrations are only just beginning, with London Pride taking place on July 6th followed by a day of Pride festivities. And Splendid is certainly getting into the Pride spirit! Since beginning my internship with the Splendid social team in March, I’ve quickly learned that…

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LOVE ISLAND CONTESTANTS’ HUGE FAKE FOLLOWER NUMBERS EXPOSED

The reality TV series, Love Island, has undoubtedly become the nation’s guilty pleasure, with millions tuning in at 9pm each night to catch up on the tears, tantrums and drama of the last 24 hours. Whilst some of its stars claim to already be ‘influencers’ or ‘Instagrammers’ (we’re looking at you Molly-Mae), the programme is…

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SAY HELLO TO LIBRA – FACEBOOK’S NEW CRYPTOCURRENCY

You will already be familiar with Apple Pay and PayPal, now say hello to Facebook’s long-awaited new cryptocurrency, ‘Libra’. ‘Libra’ is designed to allow users to transfer funds via the app with just the click of a button. Whilst initially limited to fund-free money transfers, it hopes to eventually expand its services to buying a…

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SOCIAL PLATFORMS LEND THEIR SUPPORT TO PRIDE WITH NEW FEATURES AND UPDATES

Pride month is well underway, and social media platforms are amongst those getting into the rainbow spirit. Instagram has partnered up with LGBT+ media giant, GLAAD, to implement Pride Month hashtags that are designed to change into a rainbow gradient anytime they are used during this month, much like they did last year. In addition…

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