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#DATE2DONATE

We’re loving the campaign #Date2Donate by Giving Blood NHS, encouraging friends and family to give blood together. The film series features a collection of social media stars, all keen to show that giving blood is something we could all embrace. The videos are light-hearted and funny which makes giving blood seem less scary and will…

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MISSGUIDED’S MANNEQUINS CELEBRATE DIVERSE BEAUTY

We loved it when MissGuided stopped photoshopping stretchmarks on their models.  Now the fashion brand has unveiled a diverse range of mannequins including female figures with different ethnicities, as well as stretch marks and vitiligo in its Westfield and Bluewater stores.  In a society where women are often made to feel less beautiful than they…

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LAND ROVER’S DRIVEWAY TO HEAVEN

This week began with an exciting stunt from Land Rover as its new plug-in hybrid Range Rover Sports car scaled the dizzying 999-step climb to Heaven’s Gate in China. Not only is this a brilliant photo story, we thought this was a clever and creative way to show off the car’s ability to scale such…

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SPACEX BLASTS TESLA ROADSTER INTO SPACE

SpaceX and Elon Musk did the unthinkable and strapped a Tesla Roadster sports car, with a dummy driver, to the Falcon Heavy rocket and blasted it out to space on a billion-year orbit of the sun. To the tune of David Bowies Oddity, of course. So not only did SpaceX test the world’s most powerful…

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LET THE FAMILY FEUDS COMMENCE WITH THE NEW MONOPOLY CHEATERS EDITION

Breaking up families since 1932, Monopoly is somewhat of a British institution. With almost 2,000 different variations of the game in existence to date, it’s fair to say that despite the dramas caused, we’re on board. With editions such as Simpsons Monopoly to ABBA Monopoly (yep, those are both things), you’d think the team at Hasbro…

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AMAZON’S CHECKOUT-FREE SUPERMARKET

Amazon has trialled a checkout free supermarket, ‘Amazon Go’ in Seattle, and it is due to come to the UK. Using an app, customers enter the shop with their iPhone or Android, then smart technology and cameras track what groceries shoppers pick up and bill them shortly after they leave the shop. However, the technology isn’t perfect….

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GETTY LAUNCHES VISUAL TRENDS FOR 2018

Getty Images has announced the upcoming visual trends for this year, predicting three trends that consumers will be most responsive to in 2018. Masculinity undone In the last few years, brands have been redefining modern day masculinity as they move away from stereotypes. The data shows an increase of 53% in searches for “gay dads”, “man…

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SVEDKA ‘CURSES’ USERS WITH HELLISH ADS

 It’s the ad version of The Ring – click on ads for seasonal cocktail recipes and your browser will be ‘cursed’ with content based on your location, vodka preferences and browsing habits. How to break the curse? Pass it onto your friends. Creepy!

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STRANGER THINGS X TOPSHOP

Iconic sci-fi horror series Stranger Things became a hit last year for its 80s-inspired aesthetic and gripping narrative, centred on the disappearance of school boy, Will Byers. To mark the release of Season 2, Oxford Street’s flagship Topshop store launched its exclusive ST collection with immersive in-store experiences, including windows set up like the Hawkins lab…

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3D CROSSING STOPS DRIVERS IN THEIR TRACKS

An interesting development in road safety has (almost literally) popped up in Iceland. The new 3D zebra crossing is an optical illusion, which is sure to grab the attention of drivers. The Icelandic Environmental Commissioner called for this after seeing a similar crossing in New Delhi, India.

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