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FROM RUSSIA, WITH EQUAL LOVE

The World Cup has officially started which means Paddy Power is everywhere causing havoc. This year though it isn’t being received quite as well. When Paddy Power seemingly rehashed its Amazon rainforest hoax from 2014 by pretending to spray paint the England flag on a polar bear. there seemed to be little relevance and nobody really…

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NIKE LAUNCHES EPIC WORLD CUP AD

The latest offering from Nike is not only gearing us up for the World Cup, it’s also got us feeling all nostalgic.   It stars some of the biggest names in the sport, as well as hopeful young kids playing in the streets. It makes us reminisce about that iconic Nike ad from 1998, filmed with…

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MEET THE GUY FLOGGING HIS FACEBOOK DATA

It’s no secret data dramas have hit two of America’s most valuabled companies – Facebook and Google – hard over the last few months. Though despite the storm surrounding the Cambridge Analytica scandal, even in the wake of the misuse of 87 million Americans’ data, Facebook’s net worth only took a small hit. One plucky social user…

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REPRESENTATION OF MAN: WHY BRANDS NEED TO STEP UP & STEP IN

Despite Mental Health Week helping banish stigma around sensitive illnesses, male suicide remains in a state of emergency. 84 men take their own life each week in the UK. Why? Notably, men haven’t been as confident, as outspoken or as quick at redefining masculinity as women have with femininity. Movements such as #MeToo and justified…

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MISSGUIDED WINS AGAIN

‘Body positivity’ is a phrase that has had a massive impact on the fashion and beauty industry. From ‘shapely’ shower gel bottles, to celebrating stretch marks, it’d be hard to find a campaign from the last 18 months that doesn’t champion diverse bodies in some way. For us, the real winner is MissGuided. Its #MakeYourMark campaign vowed to ban airbrushing…

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SPREADING CYBERSMILES TO COMBAT CYBERBULLYING

Though Instagram stories only last 24 hours, the impact negative replies may have can last a lifetime. In a world where trolling is rife, the cyberbullying charity The Cybersmile Foundation has set out to prove just how damaging words can be. They’ve partnered with PT Chessie King to create a short film #TrollingIsUgly, which shows the influencer’s original…

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VIRGIN ACTIVE OFFERS LIFELINE

The gym – usually associated with sweating, letting off steam and (dare we say it) selfies. For some it’s heaven and others it’s hell, though the feel-good factor of a killer session is hard to grumble at.  Some fitness centres are working harder than ever to make their clubs a place where lives are truly transformed. An…

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#DATE2DONATE

We’re loving the campaign #Date2Donate by Giving Blood NHS, encouraging friends and family to give blood together. The film series features a collection of social media stars, all keen to show that giving blood is something we could all embrace. The videos are light-hearted and funny which makes giving blood seem less scary and will…

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MISSGUIDED’S MANNEQUINS CELEBRATE DIVERSE BEAUTY

We loved it when MissGuided stopped photoshopping stretchmarks on their models.  Now the fashion brand has unveiled a diverse range of mannequins including female figures with different ethnicities, as well as stretch marks and vitiligo in its Westfield and Bluewater stores.  In a society where women are often made to feel less beautiful than they…

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LAND ROVER’S DRIVEWAY TO HEAVEN

This week began with an exciting stunt from Land Rover as its new plug-in hybrid Range Rover Sports car scaled the dizzying 999-step climb to Heaven’s Gate in China. Not only is this a brilliant photo story, we thought this was a clever and creative way to show off the car’s ability to scale such…

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