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Twitter tests upvoting and downvoting on tweets – 20.09.2018

Twitter tests upvoting and downvoting on tweets While Facebook has been rolling out its downvote button to more users since May, Twitter has just started experimenting with an upvote/downvote system as well. Read more here. *Big social networks have traditionally moved away from reverse chronological feeds and timelines, relying instead on algorithms to surface more…

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FALLING FOR AUTUMN

During a scorcher of a summer, Starbucks is strangely yet tactically urging customers to start thinking about autumn.  In a clever new social media campaign, it invites guests to join a Facebook group called the Leaf Rakers Society; a hub for celebrating the fall season and ‘year-round scarf-wearers’.  Starbucks has previously been criticised for launching its fall products…

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IF ENGLAND GET BEATEN, SO WILL SHE

As football fever sweeps the globe, the National Centre for Domestic Violence is raising awareness of the link between football and domestic violence through a powerful ad campaign. It comes from the insight that reports of domestic violence increase 26% when England play and 38% when England lose. These stats are absolutely shocking and the bloodied…

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FROM RUSSIA, WITH EQUAL LOVE

The World Cup has officially started which means Paddy Power is everywhere causing havoc. This year though it isn’t being received quite as well. When Paddy Power seemingly rehashed its Amazon rainforest hoax from 2014 by pretending to spray paint the England flag on a polar bear. there seemed to be little relevance and nobody really…

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NIKE LAUNCHES EPIC WORLD CUP AD

The latest offering from Nike is not only gearing us up for the World Cup, it’s also got us feeling all nostalgic.   It stars some of the biggest names in the sport, as well as hopeful young kids playing in the streets. It makes us reminisce about that iconic Nike ad from 1998, filmed with…

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MEET THE GUY FLOGGING HIS FACEBOOK DATA

It’s no secret data dramas have hit two of America’s most valuabled companies – Facebook and Google – hard over the last few months. Though despite the storm surrounding the Cambridge Analytica scandal, even in the wake of the misuse of 87 million Americans’ data, Facebook’s net worth only took a small hit. One plucky social user…

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REPRESENTATION OF MAN: WHY BRANDS NEED TO STEP UP & STEP IN

Despite Mental Health Week helping banish stigma around sensitive illnesses, male suicide remains in a state of emergency. 84 men take their own life each week in the UK. Why? Notably, men haven’t been as confident, as outspoken or as quick at redefining masculinity as women have with femininity. Movements such as #MeToo and justified…

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MISSGUIDED WINS AGAIN

‘Body positivity’ is a phrase that has had a massive impact on the fashion and beauty industry. From ‘shapely’ shower gel bottles, to celebrating stretch marks, it’d be hard to find a campaign from the last 18 months that doesn’t champion diverse bodies in some way. For us, the real winner is MissGuided. Its #MakeYourMark campaign vowed to ban airbrushing…

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SPREADING CYBERSMILES TO COMBAT CYBERBULLYING

Though Instagram stories only last 24 hours, the impact negative replies may have can last a lifetime. In a world where trolling is rife, the cyberbullying charity The Cybersmile Foundation has set out to prove just how damaging words can be. They’ve partnered with PT Chessie King to create a short film #TrollingIsUgly, which shows the influencer’s original…

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VIRGIN ACTIVE OFFERS LIFELINE

The gym – usually associated with sweating, letting off steam and (dare we say it) selfies. For some it’s heaven and others it’s hell, though the feel-good factor of a killer session is hard to grumble at.  Some fitness centres are working harder than ever to make their clubs a place where lives are truly transformed. An…

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