Splendid is launching the new menu focusing on two new dishes – Panzerottini, baked dough balls stuffed with chilli and cheese, and pancetta and Fettuccine Bolognese, an Italian take on the classic favourite.

In a twist on the ‘chocolate into ice cream’ trend, this is the first time the nation’s favourite ice cream brands have become chocolates. Ice cream lovers can get the same great taste they love with no freezer required!

To kick start the campaign, Splendid has been running a dedicated press office to launch the products to market.

This was no ordinary launch event – creating our own bespoke hotel for our guests, Hotel CELLULAR became a totally immersive experience around the theme of rejuvenation. As well as revealing the groundbreaking NIVEA CELLULAR Anti-Age product range, attendees were able to experience guest speakers who approached the topic of Anti-Ageing from different angles, sharing with us the 10 secrets of Anti-Ageing and the emotions and maintenance of well being.

wouldliketomeet.me represents a fresh approach to online dating. It is the first site that personally verifies every potential member by webcam, confirming they are exactly who they say they are. Not only this, but potential sign-ups must be voted into the site by the current members, providing a robust, additional line of protection against the fake user profiles that are rife in the online dating world.

We genuinely believe it’s the most honest face of online dating. Recommended by Splendid for all you singletons out there!

To kick-start a dedicated press office campaign, Splendid Communications sent six hot Portuguese cheerleaders to key media including Zoo, Nuts, Front and Shortlist to deliver personalised pots with a tag asking ‘can you handle a hottie?’

Each pot was handed over with a wink, a smile and a Portuguese inspired cheer.

A bespoke hashtag was created to create conversation on the @Pot_Noodle Twitter channel.  A reach of 0.5 million was achieved in a matter of hours from media tweets.

Splendid developed the communications strategy and created toolkits for the launch of the campaign and we’ll be announcing the top three finalists in early April.  At this point the bartender community and public will be called upon to vote for a fourth wildcard finalist from a shortlist of twenty. Get ready to vote and have your say!

Follow the action on Twitter @ShowYourSpirit

The Challenge Drive excitement among Marmite lovers and new audiences and deliver a creative execution for the limited edition Marmite Gold

The Insight 2012 has been a great year for Britain – from the Queen’s Jubilee to unprecedented sporting achievements

The Idea Crown this gold-standard year for Britain by giving everyone the chance to illuminate London’s most famous Christmas shopping district

The Work For Marmite’s sponsorship of the Oxford Street Christmas lights, Splendid developed the largest social media campaign the West End has ever seen with Oxford Street lovers globally being given the opportunity to be part of the world famous display.

Splendid managed a Facebook app where the public can upload their photo, which is then displayed within the Christmas lights display at a designated time. Those unable to go come down can follow their ‘face in the lights’ via a live webcam and online gallery hosted on the Facebook page.

The creative execution is supported by a far-reaching media relations campaign for the sponsorship and limited edition Marmite Gold jar.

The Result The campaign has generated more than 8 million OTS with 245 pieces of media coverage so far. The Marmite Facebook page has gained almost 60k new fans as a direct result of the Marmite Gold campaign.

The Challenge Spread positive word-of-mouth of Planters NUT-rition peanut butter and help build the NUT-rition community.

The Insight Peanuts contain a unique combination of good fats, dietary fibre, vitamins and minerals making them a delicious and healthy addition to meals.

The idea Create positive buzz about the health benefits of Planters NUT-rition peanut butter by enlisting the help of health enthusiasts and influencers through social media channels.

The Work Through a three-tiered approach, Splendid developed a digital execution of surprise + delight, spotlighting, and personalization. We monitored online conversations using keywords such as peanut butter, snacking, and adventure, to decide which influencers to engage with on a deeper level.

We then surprised health enthusiast influencers and advocates with personalized product packages and shared new products and insights with them before announcing them to the general public, thus maintaining a level of exclusivity and insider status.

Splendid also identified over 20 meet-up groups (backpacking, hiking, running) to surprise with group packages and fact sheets prior to races and events to help spotlight the product as a healthy alternative snack for active individuals.

Results The campaign achieved a Twitter reach of 1,647,017 and a blogger reach of 8,456,783 unique monthly visitors.

The stunt celebrated the 50^th anniversary of the Bond franchise on Global James Bond Day and the release of the BOND 50: The Complete Blu-ray Collection.

Stopping at a selection of London-themed locations including Paddington, Oxford Street, Hyde Park and Kings Cross, every 50^th passenger that hopped aboard was given the ‘BOND 50: The Complete Blu-ray Collection’ courtesy of 20^th Century Fox.

The Daily Telegraph covered the stunt here.