The Challenge To re-launch the new contemporary design for the iconic luxury bottle of Johnnie Walker Blue Label.

The Insight Johnnie Walker Blue Label has a rich history that began with Alexander Walker blending Old Highland Whisky in 1867.

The Idea Bring to life the historic milestones of Blue Label and celebrate the brand’s journey since 1867.

The Work Splendid organised an exclusive event aboard the historic tall ship, the James Craig. On arrival, guests were treated to bagpipe music and Johnnie Walker cocktails before setting sail around the harbour, past the famous Opera House and under the Harbour Bridge.

Global Brand Ambassador, Jonathan Driver, played host at the evening’s proceedings and revealed the new contemporary design below deck. Driver also regaled guests with stories about the history of Johnnie Walker Blue Label and indulged them in a whisky tasting session held in the Captain’s Quarters.

The Result Splendid achieved positive, in-depth coverage within all premium lifestyle titles in Australia.