Splendid

“We love what we do and love these things we didn’t.”

SVEDKA ‘CURSES’ USERS WITH HELLISH ADS

 It’s the ad version of The Ring – click on ads for seasonal cocktail recipes and your browser will be ‘cursed’ with content based on your location, vodka preferences and browsing habits.

How to break the curse? Pass it onto your friends. Creepy!

STRANGER THINGS X TOPSHOP

Iconic sci-fi horror series Stranger Things became a hit last year for its 80s-inspired aesthetic and gripping narrative, centred on the disappearance of school boy, Will Byers.

To mark the release of Season 2, Oxford Street’s flagship Topshop store launched its exclusive ST collection with immersive in-store experiences, including windows set up like the Hawkins lab and the shop floor turned into the Byers family’s living room.

3D CROSSING STOPS DRIVERS IN THEIR TRACKS

An interesting development in road safety has (almost literally) popped up in Iceland. The new 3D zebra crossing is an optical illusion, which is sure to grab the attention of drivers. The Icelandic Environmental Commissioner called for this after seeing a similar crossing in New Delhi, India.

FKA TWIGS LAUNCHES INSTA ZINE

Singer-songwriter FKA Twigs launched the first issue of AVANTgarden – her Instagram zine exploring the relationship black women and men have with their hair, formatted as a scrollable piece of editorial.

BITE SIZE HORROR FILMS WITH MARS

Fox and Mars have teamed with up-and-coming horror directors to make disturbing short films—which have been running in their entirety during commercial breaks. Spooky stuff.

#BLOODNORMAL

The topic of sanitary product marketing has always been a hot one. The ill-famed blue liquid featured in tampon adverts has been said to confuse girls going through puberty, whilst perpetuating an unnecessary feeling of shame and privacy around periods.

Bodyform is taking an active stance against the stigma with its #bloodnormal ad campaign, in which we see periods in real life situations, for example, running down a girl’s leg in the shower and at last the blue liquid has been scrapped.

LOVE IT OR HATE IT

A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by Unilever gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how people are genetically more likely to be lovers or haters of Marmite.

KELIS UNVEILS MILKSHAKE RECIPE

For fourteen long years Kelis has left the world wondering what sort of milkshake it is that brings all the boys to the yard, but now we finally know.

The recipe was unveiled as part of a collaboration with Bailey’s for National Chocolate Milkshake Day (12 September) and also acts as a teaser for her upcoming cookbook called My Life on a Plate: Recipes From Around The World.

What’s in the drink? Baileys, ginger beer, four scoops of chocolate ice-cream and five pieces of candied ginger.

ACCEPTABLE IN THE 80S

In case you weren’t already aware, Netflix series Stranger Things returns on October 27 for another trip to the fictional town of Hawkins.

To help launch the series, Netflix is going back to the 80s on social media.

Last month, the show’s official Twitter account began giving fans a teaser by launching a weekly recap of each episode of the first season under the hashtag #StrangerThursdays and tying each episode back to a classic ’80s film.

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