Loves

Snapchat is turning its Lenses platform into a shopping mall for brands Starting this week, Snapchat will introduce its new Shoppable AR feature, which will let advertisers display and sell products through the app’s Lenses. Advertisers can now add a button to a Lens that takes users to a website where they can buy an…

Fred Segal partners with Mastercard on shoppable storefront  US retailer Fred Segal has partnered with Mastercard to open an interactive Sunset Strip-themed pop-up shop in Los Angeles, which includes a shoppable window to allow customers to shop anytime, day or night. Read more here.  * The store is the first in a series of activations…

Hollister launches Bitmoji outfits for Snapchat inspired by spring collection US teen apparel label Hollister is promoting the launch of its spring collection by creating 12 corresponding outfits for Bitmoji characters, available to post on Snapchat. Read more here.  *The Hollister launch aims to create a unique experience for Snapchat users and propel the brand…

Social campaign reveals what nature could look like without human damage For their #TooLatergram campaign, WWF partnered with nine Instagrammers who posted photos of digitally cleaned-up versions of scenic locations around the world. Only afterwards did they reveal the reality, with follow-up shots showing that the scenic destination is an illusion, and the real locale…

Adidas to create 30,000 personalised videos for Boston Marathon runners  Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, and Adidas says it will create 30,000 unique videos for those runners, delivered within hours after the race is over. Read more here.  *This initiative shows how marketers are getting more comfortable, but…

VR experiences help children understand medical procedures Klick Health have partnered with Boston Children’s Hospital to develop a VR tool that takes child patients on a tour inside their own bodies, to help ease their fear and increase their understanding of medical treatments.  Read more here.  *This is a great use of VR, helping children…

ckbk launch a Spotify-like service for finding new recipes Following Spotify’s model for streaming music, ckbk permits users to search a compilation of over 100,000 recipes, providing targeted smart-search and filters for those who know what they want to cook as well as access to new cookbooks, techniques and personalised recommendations.  Read more here.  *What…

Dutch supermarket Albert Heijn is developing an app to map out your shopping  Dutch supermarket Albert Heijn is testing out an app that navigates a user through the store according to their grocery list. The goal of this app is to help customers to make more effective and efficient use of their time when they are grocery…

Pokémon Go will reward players for picking up rubbish on Earth Day  Pokémon Go has partnered up with local NGOs for an American-specific event that asks players to volunteer locally to help pick up rubbish for Earth Day. Players are asked to go for two hours to one of several listed locations to help clean…

Facebook launches bulk app removal tool  Facebook now lets you bulk remove third-party apps, and any posts those apps may have published on your behalf. This is a welcome privacy change that should make it easier to strip access to your profile from services you no longer use. Read more here.   *This is part of…