Splendid

“We love what we do and love these things we didn’t.”

REDDIT PLACE

A social experiment conducted by Reddit recently showed how people can come together on the internet to create something amazing. ‘Place’ was essentially a huge collaborative canvas, where people could paint one ‘tile’ (a pixel) every five minutes. Before the end, over 90,000 people were simultaneously viewing the canvas and placing ‘tiles’.

STOCK PREJUDICE

A new campaign from Desabafo Social, a Brazilian NGO, has uncovered a corner of our culture that lags behind in promoting diversity and inclusivity. Targeting global image banks, it has launched a campaign calling for algorithm changes to allow the discovery of non-white people without the need to include terms such as “black”.

FROM SELFIE TO SELF-EXPRESSION

A new exhibition has launched at Saatchi Gallery in collaboration Huawei looking at the history of the selfie. The two collaborated to ask Twitter to use #SaatchiSelfie to enter a competition, and most of the entries are as you’d expect. The winner’s, however, has us asking when does a selfie stop being a selfie? Answers on a postcard.  

SEAGRASS PACKAGING

Using washed up seagrass, Royal College of Art student Felix Pottinger has invented a sustainable alternative to plastic packaging, which is biodegradable and has antibacterial properties, helping keep dry food fresh.  

YES GOOD.

Amazon reviews can be an extremely rich source of comedic gold, and Emerald Nuts is using this fact to create its latest campaign – elevating the shortest, simplest, most positive review imaginable to the heart of the brand, “Yes Good”.

CHINA’S HOTTEST GRANDPA

At 81, China’s Wang Deshun has become the new face of Reebok’s ‘Be More Human’ campaign. Going beyond the millennial reach of its regular campaigns, with the help of Wang the sports brand is targeting everyone, inspiring all ages to get into the fitness spirit.

HACK THE RUN FOR GOOD

This year, Samsung is sponsoring the marathon in Tel Aviv. To encourage more participation and accumulate more donations, the two have created a ‘gaming marathon’. Using different points along the route, they’ve turned the marathon into a virtual gaming track so runners can collect bit coins for their charity as they take part.

POSTER VIDEO

Using clever printing and a simple flash on your phone, Pflag Canada designed a campaign to make students at a Toronto school feel more comfortable about their sexuality.

THE BOY WHO FELL AND THE MAN WHO PICKED HIM UP AGAIN

In this beautifully animated short film for RVTS Sør, a resource centre for psychological trauma in Norway, an Oslo based animator hand draws the story of a boy going through a difficult time, who is then helped by a teacher. The story tries to encourage support workers to reach out to traumatized children in a dignified way, treating them as humans and not clients.

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