This year, Samsung is sponsoring the marathon in Tel Aviv. To encourage more participation and accumulate more donations, the two have created a ‘gaming marathon’. Using different points along the route, they’ve turned the marathon into a virtual gaming track so runners can collect bit coins for their charity as they take part.
“We love what we do and love these things we didn’t.”
Using clever printing and a simple flash on your phone, Pflag Canada designed a campaign to make students at a Toronto school feel more comfortable about their sexuality.
In this beautifully animated short film for RVTS Sør, a resource centre for psychological trauma in Norway, an Oslo based animator hand draws the story of a boy going through a difficult time, who is then helped by a teacher. The story tries to encourage support workers to reach out to traumatized children in a dignified way, treating them as humans and not clients.
At the end of 2016, Spotify used its vast amount of listening data to create a hilarious global out-of-home campaign. The music streaming service has now taken this a step further, with three online videos with music artists discussing their tunes appearing on oddly named playlists.
“Before anything else, we’re human”, is the strapline for Love Has No Labels. Using the massive cultural awareness of Kiss Cams in American sports, the movement’s latest video reinvents the tradition to encourage a more tolerant generation. The viewer is then directed to the website where you can learn about how to reduce bias.
One actor, four roles, lots of questions. Michael K Williams gives a stunning performance in the new spot for The Atlantic, which hits on the issues of race, identity and self-determination following the recent election in the US.
By bringing to life the shared stories of a young Syrian refugee and a World War II child refugee, Unicef shows the challenges those affected by war continue to face. The video hits home how there is a future for those children in need, as long as we all help.
To raise awareness of those in the throes of a gambling addiction, Gamble Aware has personified the little voice that exists in their heads. It’s clever casting with the use of a non-stereotypical gambler, helping to show that those in trouble may not be the ones you expect.
In a bold, brave move, email marketing platform MailChimp has released a series of videos that are totally bizarre but equally charming. The videos are crafted to look like fake ads for weird movies, but not once do they mention the brand name. It’s a clever play on the intrigue of the current smart web users – they’re so beautifully absurd that they are likely to get people investigating.