Loves

After first being introduced by Snapchat in 2013, the Stories format became insanely popular with users on the platform, allowing them to post content which expired after 24 hours. It proved so popular in fact, that the format was adopted by Instagram and Facebook, with huge success on Instagram (but less so on Facebook…). Seven…

Have you ever noticed that characters in your favourite TV shows use different devices? Well you may be onto something, and it’s more than just a creative decision on the part of the director. According to Knives Out director, Rian Johnson, Apple will not allow iPhones to be used by villains in movies as they…

As TikTok’s usage continues to skyrocket amongst Gen Z, so have safety concerns from parents, particularly regarding potential exposure to unsuitable content on the platform and via its private messaging feature. To address some of these concerns, the platform has announced the introduction of a new set of parental controls called ‘Family Safety Mode’. The…

Our purpose at Splendid is to produce creative work that connects with real people and makes a positive impact. We call our approach ‘People-First Creativity’ and so by definition, the start point is always an understanding of people; the uncovering of fresh insights about the people our clients want to reach.  Stepping into the shoes…

The conversation surrounding mental health and the impact that social media is having on young people continues to be as topical as ever, and now, Snapchat has introduced a new feature, Here For You, to address this. When users type words in Snapchat’s search bar that might suggest that they need support with health and…

Instagram TV (or IGTV as it is better known), whilst hailed as the next big thing for the platform, has received a bit of a lukewarm reception. Since its launch, we have seen the platform remove the on-feed button following reports that users weren’t using the option. In an effort to counteract this, and increase…

Remember Vine? The popular 6-second looping video sharing app was shut down in 2016, but co-creator Dan Hoffman promised that he’d be back with a follow up app and now, at long last, Hoffman has stayed true to his word with the release of Byte – essentially Vine 2.0. Like the Vine of old, users…

Spotify has become the latest platform to adopt the Stories format (yes…you read that correctly!) The music platform is testing the feature with a select group of influencers, enabling them to share ‘Stories’ – short video clips which introduce playlists to their followers – alongside their public playlists. The Stories will be discoverable via an…

A long awaited Instagram update is here…you’ll finally be able to DM from your desktop! Yes, that’s right, the capability has been opened up to a small percentage of users around the globe as a test. Instagram has said that eventually, desktop users will be able to see when they’ve received new DMs, access their…

Whilst many considered it to be dying, the live streaming industry thrived in 2019 – surprising, right? A recent report has shown that the industry saw 12% growth in terms of hours watched. Live streaming platforms such as Periscope, Twitch and YouTube Live allow people, especially within the gaming community, to engage with their favourite…