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 Björn Borg used AR projection to support LGBTQ rights at the World Cup  Björn Borg created an augmented reality campaign that tied in with the start of the World Cup. As part of the effort, the brand invited fans to visit an online platform called Marriage Unblocked during the first match, which pitted Russia against…

 Brands struggle to measure influencer marketing impact A new report found that for every £1 spent on influencers in the beauty industry in 2017, brands received an average return of £8.81. Despite this low ROI most beauty brand seem happy to continue working with digital influencers as it proves effective for building wider brand awareness….

Facebook brings blood donations feature to its platform in Bangladesh, India and Pakistan In honour of World Blood Donor day, Facebook has announced the launch of Blood Donations on its platform, a new centre on the platform where people can sign up to be blood donors and get notified when they are needed to donate…

Forget your phone, these beers will keep you updated on the #WorldCup To keep people away from their phones and be more social, this Swedish brewer Noorlands Guld has decided to print tweets onto beer foam, so you can stay updated and still have fun with your friends. Read more here *This is a novelty…

The World Cup has officially started which means Paddy Power is everywhere causing havoc. This year though it isn’t being received quite as well. When Paddy Power seemingly rehashed its Amazon rainforest hoax from 2014 by pretending to spray paint the England flag on a polar bear. there seemed to be little relevance and nobody really…

World Cup: VR takes you ‘inside’ the stadium BBC Sport is bringing you the chance to experience the 2018 Fifa World Cup from Russia in virtual reality. All 33 games from the BBC – including England’s Group G games against Tunisia and Panama, and the final from Moscow – will be available via the BBC…

Army turns to Twitter and Facebook in bid to fill empty posts with £1.6m campaign  The MoD has revealed that it spent £1.4m with Facebook trying to drum up recruits in the past two and half years, and £220,000 on Twitter. Spending with Facebook included almost £20,000 on “boosting” posts, a process where an advertiser can…

 Nike uses Facebook Messenger app to sell trainers in AR Users could access the shoes by entering a series of emojis, which they obtained from Nike social influencers, into the Facebook Messenger chatbot. Doing so would unlock the Kyrie IV ‘Red Carpet’ AR experience and granted users access to purchasing the shoe. Read more here …

Sky launch #PassOnPlasticEmoji campaign Sky Ocean Rescue has launched a social media campaign to prompt Unicode to join the ‘War on Plastic’. Their campaign, #PassOnPlasticEmoji aims to promote and petition for the removal of the plastic cup and straw emojis from Unicode keyboards across the globe. Read more here  *Just last year, we saw the…

The latest offering from Nike is not only gearing us up for the World Cup, it’s also got us feeling all nostalgic.   It stars some of the biggest names in the sport, as well as hopeful young kids playing in the streets. It makes us reminisce about that iconic Nike ad from 1998, filmed with…