At the end of 2016, Spotify used its vast amount of listening data to create a hilarious global out-of-home campaign. The music streaming service has now taken this a step further, with three online videos with music artists discussing their tunes appearing on oddly named playlists.
“We love what we do and love these things we didn’t.”
“Before anything else, we’re human”, is the strapline for Love Has No Labels. Using the massive cultural awareness of Kiss Cams in American sports, the movement’s latest video reinvents the tradition to encourage a more tolerant generation. The viewer is then directed to the website where you can learn about how to reduce bias.
One actor, four roles, lots of questions. Michael K Williams gives a stunning performance in the new spot for The Atlantic, which hits on the issues of race, identity and self-determination following the recent election in the US.
By bringing to life the shared stories of a young Syrian refugee and a World War II child refugee, Unicef shows the challenges those affected by war continue to face. The video hits home how there is a future for those children in need, as long as we all help.
To raise awareness of those in the throes of a gambling addiction, Gamble Aware has personified the little voice that exists in their heads. It’s clever casting with the use of a non-stereotypical gambler, helping to show that those in trouble may not be the ones you expect.
In a bold, brave move, email marketing platform MailChimp has released a series of videos that are totally bizarre but equally charming. The videos are crafted to look like fake ads for weird movies, but not once do they mention the brand name. It’s a clever play on the intrigue of the current smart web users – they’re so beautifully absurd that they are likely to get people investigating.
Super Bowl Sunday is a huge opportunity for brands to get involved in one of the biggest talking points of the year in the US. This year, Tostitos has done exactly that with a well-executed activity. Playing on the fact you snack on crisps when you’re drunk, it has installed alcohol detecting sensors in its packets; when breathed on, it will signal telling you whether or not you’re safe to drive home. You are then offered a discount code for Uber, and if you touch your phone on the packet, near-field communication will call an Uber for you.
If you listen carefully, you may just hear women all over the world swoon at this new campaign from Mattel. The video creative shows dads playing with their daughters and their Barbie dolls, trying out various careers such as doctors, astronauts and teachers.
When a rapper fails to show up for a music video shoot, surely it means the whole thing will be a flop. Well, not in Ryan Staake’s case. Narrating the whole story of what happened, he has created a masterpiece, that has (probably) got far more views than if Young Thug actually turned up.