Splendid

“We love what we do and love these things we didn’t.”

MARATHON MAN

On Saturday 6th May, the Olympic marathon champion Eliud Kipchoge, the half-marathon world-record holder Zersenay Tadese, and Lelisa Desisa, a two-times Boston Marathon winner – attempted to shatter athletics’ last great barrier: the sub-two-hour marathon. Eliud Kipchoge fell 26 seconds short of the two hour mark, but broke the world record (2:02:57) – and showed the true power of human determination.

MAGENTA IS THE NEW BLACK

Enter Saatchi & Saatchi’s latest AR campaign for Deutsche Telekom – a partnership with Gorillaz to layer exclusive artwork, videos and music into the real world by turning anything magenta in the world into a content player. Just like a green screen, it turns anything from food to fashion to architecture into a creative platform.

BULLETPROOF ADVERTISING

Designed for Americans for Responsible Solutions, ad agency Ogilvy & Mather Chicago has challenged gun laws in the U.S. by building a “Bulletproof Poster”. The poster can stop a .44 magnum bullet and aims to “stops bullets because gun laws don’t.”

AT THE END OF THE CUL-DE-SAC

The use and popularity of drones is ever increasing, and this short film by New York filmmaker Paul Trillo takes it to the next level. Shot in a single take, using just one drone, the outcome is definitely worth a watch.

THERE’S ALWAYS ROOM FOR ONE MORE

To promote animal adoption in Mumbai, photographer Amol Jadhav and art director Pranav Bhide have created an art campaign using the power of optical illusion. The attendance of the World For All Animal & Care Adoptions event was boosted by 150% compared to last year, and lead to 42 adoptions.

WEMOGEE

Helping to bridge the gap of communication for patients of aphasia, Samsung Electronics Italy has created Wemogee, allowing people to express themselves with the use of emojis.

REDDIT PLACE

A social experiment conducted by Reddit recently showed how people can come together on the internet to create something amazing. ‘Place’ was essentially a huge collaborative canvas, where people could paint one ‘tile’ (a pixel) every five minutes. Before the end, over 90,000 people were simultaneously viewing the canvas and placing ‘tiles’.

STOCK PREJUDICE

A new campaign from Desabafo Social, a Brazilian NGO, has uncovered a corner of our culture that lags behind in promoting diversity and inclusivity. Targeting global image banks, it has launched a campaign calling for algorithm changes to allow the discovery of non-white people without the need to include terms such as “black”.

FROM SELFIE TO SELF-EXPRESSION

A new exhibition has launched at Saatchi Gallery in collaboration Huawei looking at the history of the selfie. The two collaborated to ask Twitter to use #SaatchiSelfie to enter a competition, and most of the entries are as you’d expect. The winner’s, however, has us asking when does a selfie stop being a selfie? Answers on a postcard.  

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