Loves

Spotify has become the latest platform to adopt the Stories format (yes…you read that correctly!) The music platform is testing the feature with a select group of influencers, enabling them to share ‘Stories’ – short video clips which introduce playlists to their followers – alongside their public playlists. The Stories will be discoverable via an…

A long awaited Instagram update is here…you’ll finally be able to DM from your desktop! Yes, that’s right, the capability has been opened up to a small percentage of users around the globe as a test. Instagram has said that eventually, desktop users will be able to see when they’ve received new DMs, access their…

Whilst many considered it to be dying, the live streaming industry thrived in 2019 – surprising, right? A recent report has shown that the industry saw 12% growth in terms of hours watched. Live streaming platforms such as Periscope, Twitch and YouTube Live allow people, especially within the gaming community, to engage with their favourite…

Snapchat is testing an ad feature called ‘Snapchat Scan’ which will allow users to ‘scan’ a brand logo to unlock a branded AR lens or other dynamic content Snapchat has initially offered the capability to two of the world’s biggest brands: McDonald’s and Coca-Cola. The introduction of this feature will ultimately mean users can scan…

Instagram is the channel on which influencer partnerships thrive, as demonstrated by the fact that there were approximately 21.7 million #ad or #sponsored posts posted on the channel in 2018. The platform is, once again, looking to shake up the influencer game as it will now allow access to Facebook’s existing Brand Collabs Manager on…

As 2019 (and the decade comes to a close), we thought it would be a good time to press pause and reflect on some, *not all*, of the top moments of the last ten years. From man caves to Mariah Carey…it’s been a rather busy time to say the least! Here’s the rundown from the…

As we celebrate 15 years of Splendid Communications, we interview the person who started it all (back in 2004, to be exact…), CEO Alec Samways. Find out why he loves Mondays, where his inspiration comes from and what he hopes to achieve in the next 15 years. What made you want to start Splendid? I…

In a bid to keep users engaged and optimise experience on the platform, Twitter is officially launching a new ‘Topics’ feature that will allow users to follow specific areas of interest. The new Topic feature should help users find relevant tweets amidst the 500 million that go out daily. Being able to further curate and personalise their feeds…

Splendid Futures forms a core part of our recruitment process, and something we put a lot of time and effort into.  You might have spotted recent intern turned PR Junior Account Executive, Tara’s blog piece on ‘What to expect when starting in PR’, and George’s piece about getting a job straight out of uni.  We…

Spotify has a solution for staying on top of new releases. Its newest feature allows artists and their teams to pay to send new album alerts to users on the platform. The alerts will be shared as full-screen recommendations which shows the album cover and artist name, with a button that takes the user straight to…