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Snapchat launches ‘Here For You’ mental health resource

The conversation surrounding mental health and the impact that social media is having on young people continues to be as topical as ever, and now, Snapchat has introduced a new feature, Here For You, to address this. When users type words in Snapchat’s search bar that might suggest that they need support with health and…

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Instagram tests monetisation options on IGTV

Instagram TV (or IGTV as it is better known), whilst hailed as the next big thing for the platform, has received a bit of a lukewarm reception. Since its launch, we have seen the platform remove the on-feed button following reports that users weren’t using the option. In an effort to counteract this, and increase…

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Vine makes its long-awaited comeback as Byte

Remember Vine? The popular 6-second looping video sharing app was shut down in 2016, but co-creator Dan Hoffman promised that he’d be back with a follow up app and now, at long last, Hoffman has stayed true to his word with the release of Byte – essentially Vine 2.0. Like the Vine of old, users…

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Spotify tests Stories for influencers

Spotify has become the latest platform to adopt the Stories format (yes…you read that correctly!) The music platform is testing the feature with a select group of influencers, enabling them to share ‘Stories’ – short video clips which introduce playlists to their followers – alongside their public playlists. The Stories will be discoverable via an…

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Instagram direct messaging finally comes to desktop

A long awaited Instagram update is here…you’ll finally be able to DM from your desktop! Yes, that’s right, the capability has been opened up to a small percentage of users around the globe as a test. Instagram has said that eventually, desktop users will be able to see when they’ve received new DMs, access their…

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With major growth in 2019, live streaming platforms are popular as ever

Whilst many considered it to be dying, the live streaming industry thrived in 2019 – surprising, right? A recent report has shown that the industry saw 12% growth in terms of hours watched. Live streaming platforms such as Periscope, Twitch and YouTube Live allow people, especially within the gaming community, to engage with their favourite…

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Snapchat creates logo ‘scan’ feature to activate AR experiences

Snapchat is testing an ad feature called ‘Snapchat Scan’ which will allow users to ‘scan’ a brand logo to unlock a branded AR lens or other dynamic content Snapchat has initially offered the capability to two of the world’s biggest brands: McDonald’s and Coca-Cola. The introduction of this feature will ultimately mean users can scan…

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Instagram releases dashboard which will allow creators and brands to manage partnerships

Instagram is the channel on which influencer partnerships thrive, as demonstrated by the fact that there were approximately 21.7 million #ad or #sponsored posts posted on the channel in 2018. The platform is, once again, looking to shake up the influencer game as it will now allow access to Facebook’s existing Brand Collabs Manager on…

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Ten very Splendid moments of the last decade

As 2019 (and the decade comes to a close), we thought it would be a good time to press pause and reflect on some, *not all*, of the top moments of the last ten years. From man caves to Mariah Carey…it’s been a rather busy time to say the least! Here’s the rundown from the…

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Splendid Communications Turns 15

As we celebrate 15 years of Splendid Communications, we interview the person who started it all (back in 2004, to be exact…), CEO Alec Samways. Find out why he loves Mondays, where his inspiration comes from and what he hopes to achieve in the next 15 years. What made you want to start Splendid? I…

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