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#REILLOVE – HOW FAR WILL INFLUENCERS GO FOR BRAND PARTNERSHIPS?

It’s no secret that influencers will go to extreme lengths to get brand deals and promote products to their followers. Within an increasingly saturated market, they are having to get more and more creative and business savvy in order to stand out. This week, Instagram influencer and Director of Brand Partnerships at Goop, Marissa Casey…

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NETFLIX’S NEW FEATURE TAKES MULTITASKING TO A WHOLE NEW LEVEL

We’ve all been there… six hours into a Friends marathon, and then an email comes through and disrupts your whole vibe. You don’t want to pause your show to answer it, but that email is super urgent and really shouldn’t be put off… Never fear – Netflix has made that worry a thing of the…

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SPLENDID SPOTLIGHT: BEING LGBT IN THE WORKPLACE

The ‘official’ Pride Month may be almost over, but the Pride celebrations are only just beginning, with London Pride taking place on July 6th followed by a day of Pride festivities. And Splendid is certainly getting into the Pride spirit! Since beginning my internship with the Splendid social team in March, I’ve quickly learned that…

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LOVE ISLAND CONTESTANTS’ HUGE FAKE FOLLOWER NUMBERS EXPOSED

The reality TV series, Love Island, has undoubtedly become the nation’s guilty pleasure, with millions tuning in at 9pm each night to catch up on the tears, tantrums and drama of the last 24 hours. Whilst some of its stars claim to already be ‘influencers’ or ‘Instagrammers’ (we’re looking at you Molly-Mae), the programme is…

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SAY HELLO TO LIBRA – FACEBOOK’S NEW CRYPTOCURRENCY

You will already be familiar with Apple Pay and PayPal, now say hello to Facebook’s long-awaited new cryptocurrency, ‘Libra’. ‘Libra’ is designed to allow users to transfer funds via the app with just the click of a button. Whilst initially limited to fund-free money transfers, it hopes to eventually expand its services to buying a…

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SOCIAL PLATFORMS LEND THEIR SUPPORT TO PRIDE WITH NEW FEATURES AND UPDATES

Pride month is well underway, and social media platforms are amongst those getting into the rainbow spirit. Instagram has partnered up with LGBT+ media giant, GLAAD, to implement Pride Month hashtags that are designed to change into a rainbow gradient anytime they are used during this month, much like they did last year. In addition…

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AVIATION GIN AND RYAN REYNOLDS MOCK NETFLIX’S ‘FYRE’ IN NEW AD

You may have thought that Fyre Festival was done and dusted, but Ryan Reynolds has brought it back once again… Netflix’s documentary about the infamous event immediately went viral upon its release in January, with the scene featuring event planner Andy King arguably becoming the first true meme of 2019 due to his unwavering dedication…

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INFLUENCER ADS ARE ABOUT TO HIT YOUR INSTAGRAM FEED AND STORIES

Instagram is once again shaking up the influencer game by allowing advertisers to promote branded content from influencers as ads within both feeds and Stories. Until now, brands who have paid influencers to post sponsored content on their own profiles have had their reach limited to that particular influencer’s following on the platform. The introduction…

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NORTH FACE DEFACES WIKIPEDIA

We’ve all been there: sat at your desk or on the sofa, browsing images of far away destinations, planning your next trip. This week outdoor clothing brand North Face took advantage of our wanderlust by ‘hacking’ destination pages on Wikipedia and replacing its images with product placement shots of North Face gear. Culminating in the…

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More shopping features are heading to Instagram Stories…

Instagram is once again looking to amp up shopping capabilities with its new rumoured feature: an ‘Order’ sticker. Spotted by a Techcrunch, the new Stories feature looks to appear alongside existing features such as ‘Location’, ‘@Mention’ and ‘GIFS’. Whilst it is not clear exactly how it would work, the inclusion of a green dollar sign…

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