The Challenge Amplify Lucozade’s 2011 music-focused YES campaign and engage a younger audience for the brand.

The Insight Everyone has YES moments whether you’re playing in a rock band or skateboarding in the park – moments when everything comes together at the right time and the energy starts to flow.

The Idea Bring the new Lucozade ads to life by allowing members of the UK public to experience their very own YES moments.

The Work With Tinie Tempah the new face of Lucozade Sport, we hosted an exclusive photoshoot in the Hollywood Hills followed by the YES campaign launch in a graffiti-covered London underground venue. The event featured a unique mash-up of drumming and boxing.

DJ Fresh created the new track ‘Louder’ for the Lucozade Sport Lite ad. We created a unique event at the Ministry of Sound to launch the ad with DJ Fresh premiering ‘Louder’ to the party-crowd. The event also featured LA Rollergirls, world-renowned freestyle skateboarder Kilian Martin, and a team of free runners.

The Result 300 pieces of media coverage to date across national, consumer, digital and trade media, a million+ YouTube hits and a UK no. 1 single for Lucozade’s ad soundtrack ‘Louder’ by DJ Fresh.