Menu×

WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

Love 0

We got the nation loving Greggs coffee

THE CHALLENGE: Drive coffee sales by showcasing the quality and breadth of choice while highlighting the new addition of the flat white PEOPLE FIRST INSIGHT Choosing the perfect coffee is like finding a lover – everyone is different, and there are lots of different attributes to make yours the one for you THE STORY: Our…

Love 0

WE GOT DIY HANDY WITH INFLUENCERS

Online influencer campaign to help boost organic search rankings for MoneySuperMarket THE CHALLENGE MoneySuperMarket was fluctuating between position two and three on Google for the key term ‘home insurance’ and needed to strengthen and stabilise its position at number two. To help achieve this, we needed to earn quality links from high authority sites. PEOPLE-FIRST…

Love 0

WE SWAPPED THE WORLD’S NIGHTLIFE

Our brief was to make Smirnoff more relevant to 21 to 30 year olds by establishing it as a leader in extraordinary nightlife. Our consumer-centric insight was that one person’s regular night in their home town might be boring to them, but to someone in another country it would indeed be extraordinary.  Smirnoff nightlife events…

Love 0

We got families into a hudl

Integrated campaign to launch the Tesco hudl2 THE CHALLENGE Launch hudl2, the Tesco own-brand second-generation tablet, to key media and influencers ahead of Christmas when there’s stiff competition from tech brands. THE BRIEF A defined, creative, channel-neutral communications platform to support the launch of the hudl2. THE SOLUTION We created a campaign platform of ‘Let’s…

Love 0

WE MADE OXFORD STREET INTERACTIVE

Integrated campaign promoting Marmite’s sponsorship of the Oxford Street Christmas lights THE CHALLENGE Marmite had signed up to sponsor the Oxford Street Christmas Lights. A brand sponsoring the lights was nothing new and indeed has often provoked a negative reaction – we had to ensure we delivered positive coverage. THE BRIEF Amplify the Christmas lights…

Love 0

WE ROCKED HOLMFIRTH

Live music activation generating powerful content and wide coverage THE CHALLENGE In live music activations the band can easily overshadow the brand. How can we create an event where Jack Daniel’s enjoys centre stage? THE BRIEF Put on a live show for Jack Daniel’s that earns coverage beyond just the music press, and that can…

Love 0

WE CRUSHED CARS

An integrated campaign to drive MoneySuperMarket SEO THE CHALLENGE To achieve stand-out for MoneySuperMarket in online ‘car insurance’ searches – one of the most competitive terms in organic search. THE BRIEF Boost MoneySuperMarket’s natural search ranking to get to a steady search position of #1 or #2 instead of fluctuating between #1 and #4. THE…

Love 0