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We got drivers back on the road stress free

A consumer PR campaign for the AA THE CHALLENGE Deliver a consumer PR campaign to reinforce the AA’s promise to go the extra mile for members and get them back on the road after a motoring setback, feeling like nothing happened and having peace of mind. PEOPLE FIRST INSIGHT When a vehicle breaks down, panic…

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WE KEPT CATS CALM ON WORLD CUCUMBER DAY

THE CHALLENGE Create a global campaign to raise awareness of the Hendrick’s signature cucumber serve. Ensure the idea has global appeal to secure activation of the idea by at least 10 markets. PEOPLE-FIRST INSIGHT For some bizarre, irrational and curious reason, and as proved on endless YouTube clips, cats worldwide are terrified of cucumbers.  THE…

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We created a cake fit for a queen

THE CHALLENGE: Help the nation celebrate key national moments with Tesco finest* products PEOPLE FIRST INSIGHT Her Majesty’s 90th birthday was a big talking point and triggered a huge number of celebrations up and down the country but for most people, the older we get, the less it seems we celebrate our big birthday milestones….

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We raised the bar on Tesco’s Christmas in July showcase

THE CHALLENGE: Elevate Tesco’s Christmas in July showcase, moving away from an experience organised by product category to one that’s truly immersive and from which there is a consistent look and feel across all activity. PEOPLE FIRST INSIGHT: Christmas is still a long way off in July and it’s hard for journalists to get in…

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We rallied the nation to save Britain’s nightlife

THE CHALLENGE Create a platform for the Night Time Industries Association to promote the benefits and importance of British night time culture and combat the threat faced by venues from residential development, local authorities and licensing boards. PEOPLE FIRST INSIGHT People don’t care about “industries” but they do care about nightlife. By creating a simple…

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We couriered cucumbers for Hendrick’s

On-trade and media campaign to boost awareness of the perfect serve THE CHALLENGE Over a third of mainstream bars stocking Hendrick’s were not using the signature cucumber garnish, synonymous with the brand. The objective was to raise awareness of ‘the perfect serve’ with bartenders ‘in-person’ as well as via trade press. PEOPLE-FIRST INSIGHT People will…

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WE UNTANGLED CHRISTMAS

A Christmas PR activation for Tesco to provide a little help for its customers THE CHALLENGE Get media cut-through and extensive coverage at one of the busiest times of the year. THE BRIEF Create a Christmas activation that shows Tesco understands its customers and is providing a little extra help over the festive period. THE…

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WE TOASTED BREAKFAST CREATIVITY

A PR campaign to launch squeezy Marmite THE CHALLENGE Marmite wanted to appeal, and become more relevant, to a younger audience. THE BRIEF One of the barriers to entry was how difficult it can be to spread Marmite. New packaging – squeezy jars – was created to address this. Our brief was to launch squeezy Marmite…

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WE MADE A STATUE FROM MARMITE

PR activation to launch limited-edition ‘I Love You’ Marmite THE CHALLENGE Marmite has extremely loyal fans but needed to find ways to appeal to new audiences. THE BRIEF Launch limited-edition ‘I Love You’ Marmite in a dramatic way that cuts through across a breadth of media, and brings to life the love it / hate…

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WE CELEBRATED UK GENEROSITY

PR press office campaign for JustGiving THE CHALLENGE With increasing competition from other online donation sites it was critical we kept JustGiving’s leadership position. This required impactful coverage that elevated the brand out of the charity news and into more mainstream awareness. THE BRIEF JustGiving has extensive data on the donations it receives. Mine this…

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