12 May 2011

Smirnoff Purification Installation

The Challenge Impress consumers with the extraordinary lengths that Smirnoff goes to make such a pure vodka.

The Insight The need to dramatise the distillery process in a disruptive and extraordinary context.

The Idea Smirnoff Purification Installation: Smirnoff used its vodka purification process to purify the River Thames.

The Work Splendid created an installation which replicated the exact process used to filter Smirnoff vodka to purify river water in key locations around the UK.

The Result Over 5000 people queued up to drink pure “Thames filtered by Smirnoff”. We received massive radio, TV and web coverage and in the process created an experiential program that has since toured the UK and the rest of the world.