An internationally recognised competition, World Class is changing the face of cocktail culture by discovering new talent and creating innovative drinking experiences.
For the first ever World Class Western Europe Finals, Splendid Communications was responsible for managing the interview schedule for media attending from across the 12 participating countries.
Following two days of intensive competition, Andy Mil of The London Cocktail Club was announced as GB’s best bartender.
The winners of the 12 countries that competed in the finals – Austria, Belgium, Denmark, Germany, GB, Greece, Italy, Netherlands, Norway, Spain, Sweden and Switzerland – will now go to Rio de Janeiro in July to compete in the Global Final and be crowned the World Class ‘World’s Best Bartender’.
To raise awareness of World Class among consumers around the time of the Western European Finals, Splendid also publicised a 2-hour masterclass with Jamie MacDonald, World Class GB’s Best Bartender 2011. Jamie crafted a series of luxury cocktails inspired by the World Class collection and demonstrated how easy it is for consumers to create impressive cocktails at home.