Logitech has appointed Splendid Communications to manage public relations for Australia and New Zealand on a one-year retainer.

Splendid’s appointment reflects the company’s evolving marketing strategy to incorporate music and lifestyle orientated consumers while continuing to drive for greater share of voice in the tech space, and a deeper focus in online and social community engagement in the digital space.

Splendid will handle Logitech’s PR, event management, influencer engagement and sponsorship opportunities.

Splendid Communications Director, Tim Freeland, says, “Logitech is a fantastic win for Splendid Australia and a great fit within our portfolio of music, entertainment and lifestyle brands. Our knowledge and experience, from engaging tech media for visual FX based Blu-ray releases, to amplifying music platforms both on and offline, content creation, seeding and non-traditional PR techniques, perfectly complement the Logitech brand.”

mUmBRELLA and B&T covered the story.