Following last year’s highly successful campaign, Splendid strengthened the Jeremiah Weed Brews brand in the UK via sampling activity at the Apple Cart and Field Day festivals.

The Splendid sampling team brought the taste of rural America to both festivals with two refreshing brews: Jeremiah Weed Root Brew and Jeremiah Weed Sour Mash Brew.

Visitors could kick back and enjoy the taste the summer, while the team handed out drinks using their own customised Jeremiah Weed 1952 Studebaker truck.