KETTLE® briefed Splendid to create a digital platform to launch their ‘Bring Back a Classic’ activity, with the objective of furthering engagement and making noise within their existing Facebook community and beyond.
To meet the brief Splendid built an app to enable chip lovers to do just that! A total of 22,000 fans spent two months getting behind their old favourites via a Facebook campaign on the ‘I Love Kettle Chips’ page, designed and built by Splendid. Sea Salt, Rosemary and Garlic was the eventual winner, the classic combination saw off stiff competition from Port and Stilton, and Mango Chilli among others.
Facebook fans grew by 29% over the period from 18,869 on 1st March to 23,143 on 30th April.