To announce Spotify Platform, Splendid Communications organised a hotly anticipated global press conference with New York taking centre stage. Headlined by Spotify CEO Daniel Eck, the press conference was streamed live across the world.

Splendid also staged press events in London and Stockholm, making it the biggest media announcement in Spotify’s history. Audiences viewed the live stream, which additionally featured a speech by Rolling Stone’s founder and publisher, Jann Wenner, and a special acoustic performance by up-and-coming band ‘fun’.

Spotify Platform gives third party developers, including Billboard, Rolling Stone, and The Guardian, the opportunity to build innovative, engaging music-based apps. For example, users are now able to buy concert tickets, look for song lyrics and read album reviews while listening to music through Spotify.

Splendid teams based in London and New York were responsible for the media relations campaign around the press conference, which aimed to maximise media engagement and buzz ahead of the announcement; inviting key journalists to the three events in NYC, London and Stockholm; and achieving widespread coverage across the world, following the announcement.

Alison Bonny, head of communications at Spotify, said of Splendid: “I just wanted to say how massively grateful, impressed and thankful we are to have had you guys on our team over the last two weeks. We are hearing so much great feedback and can’t thank you enough for all your hard work and professionalism.”