brand strategy
What we're talking about.
What we're talking about.
In 2017, Splendid released a report revealing influencer marketing was in the middle of an Authenticity Crisis. It pulled back the curtain on a damaging lack of creativity, transparency and accountability. After witnessing the latest in a long line of painfully viral influencer marketing fails, this time funded by the folks over at Listerine, it’s clear that things…