The Influencer Marketing Authenticity Crisis: Twelve Months On

In 2017, Splendid released a report revealing influencer marketing was in the middle of an Authenticity Crisis. It pulled back the curtain on a damaging lack of creativity, transparency and accountability.  After witnessing the latest in a long line of painfully viral influencer marketing fails, this time funded by the folks over at Listerine, it’s clear that things…

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