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The Influencer Marketing Authenticity Crisis: Twelve Months On

In 2017, Splendid released a report revealing influencer marketing was in the middle of an Authenticity Crisis. It pulled back the curtain on a damaging lack of creativity, transparency and accountability.  After witnessing the latest in a long line of painfully viral influencer marketing fails, this time funded by the folks over at Listerine, it’s clear that things…

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A DAY IN THE LIFE: INTERNS TURNED JUNIOR ACCOUNT EXECUTIVES

Tell us a bit about yourself… NT: Hey, I’m Normandie (Normy for short) and I’m an intern-turned Junior Account Executive as of last week! I grew up in Hertfordshire but I’ve now moved to North London with friends and you’ll find me reppin’ Tufnell Park hard. I recently graduated from Durham University with a degree…

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