Wheat Thins celebrated the launch of two bold new flavors this year-end: Smokey BBQ and limited edition Sweet Cinnamon. Splendid created buzz for the new flavors by seeding samples of the snack to celebrity influencers, bloggers, and 300 consumer brand advocates on Twitter.

Splendid reached out to Khloe Kardashian, an avid Wheat Thins fan, to give her a first taste of the Sweet Cinnamon flavor along with a personalized care package. Khloe loved Sweet Cinnamon and tweeted to her 5,000,000+ followers “OMG…Wheat Thins has a new limited time sweet cinnamon flavor…Why am I so excited about this?”

The bold flavors were equally praised by bloggers in product reviews and consumers on Twitter. FoodBeast said, “…the combination of the BBQ flavor with the classic wheat thin is proving to be addictive” while GrubGrade exclaimed that the snack has finally gotten “the long awaited flavor makeovers they deserve.”